E-commerce Site Manager

Perry Ellis International•Miami, FL

1d•Onsite

About The Position

Perry Ellis International is seeking an experienced E-commerce Site Manager to lead their Direct-to-Consumer (DTC) division at their Miami Headquarters. This leadership role is responsible for driving the financial results, overall business strategy, and digital performance of assigned e-commerce websites. The ideal candidate will collaborate with buying, planning, brand marketing, and web design teams to achieve sales and gross margin growth. Key focuses include championing a mobile-first customer journey, optimizing on-site merchandising, executing a coordinated marketing calendar, and utilizing web analytics to enhance digital brand presence.

Requirements

5+ years of dedicated website merchandising and e-commerce experience, with a proven track record of driving online sales and profitability.
Direct experience in retail buying and/or merchandise planning to effectively align digital assortments with inventory strategies.
Bachelor’s degree in a related business, marketing, or technical field.
Strong working knowledge of digital marketing channels, Excel, and Google Analytics to connect web behavior to sales data.
Highly skilled in financial and web analytics, using data to isolate trends, identify customer behaviors, and make proactive business decisions.
Resourceful leader who takes immediate initiative, introduces creative ideas, and takes full ownership of site performance.
Calm and flexible in a rapidly changing retail environment, with the organizational capability to manage multiple operational timelines simultaneously.
Exceptional at building cross-functional trust, working seamlessly with buyers, planners, brand marketers, creative designers, and external vendors.

Nice To Haves

Direct, hands-on experience managing digital storefronts utilizing the Shopify platform.

Responsibilities

Deliver top-line sales, gross margin dollars, and gross margin percentage targets for the assigned site.
Lead weekly business review meetings with the DTC team, maximizing profitability through seasonal strategies and real-time business analysis.
Own the entire customer journey and post-purchase experience with a heavy focus on mobile responsiveness.
Optimize categories for conversion, introduce seasonal storytelling and feature shops, and align with omni-channel buyers on product launches.
Monitor key web metrics (traffic, conversion, bounce rates, and site speed) utilizing Google Analytics.
Lead conversion-focused optimization strategies, including A/B testing, on-site search rules, product recommendation engines, "complete-the-look" features, and ongoing site audits.
Lead the strategic planning and execution of the digital marketing, email, SMS, and affiliate calendar.
Coordinate closely with Brand Marketing and the photo studio to secure asset requests and ensure unified brand messaging.
Partner with the Web Design team to continuously enhance site features, maximize existing technology capabilities, and run competitive analyses to mitigate digital risks and discover new growth opportunities.