E-Commerce Shopify/D2B Marketing Specialist
About The Position
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. We are seeking a detail-oriented and collaborative Shopify E-Commerce Specialist to support the ongoing growth, optimization, and performance of our online store. This role will work cross-functionally with marketing, design, and web development to enhance the customer experience, drive engagement, and strengthen site performance. You will help manage day-to-day Shopify operations while supporting UI/UX improvements, email marketing campaigns, site merchandising, and performance analysis. The ideal candidate is organized, proactive, data-minded, and comfortable working in a fast-paced e-commerce environment.
Requirements
- Bachelor’s degree in Marketing, Business, or related field preferred
- 2+ years of experience in DTC/eCommerce, Shopify
- Understanding of Shopify and Klaviyo
- Marketing minded approach to written content
- Excellent communication, organizational, and project management skills
- Results-oriented mindset with strong analytical and problem-solving ability
Nice To Haves
- Basic knowledge of graphic design tools preferred
Responsibilities
- Collaborate with the team to enhance UI/UX and grow the store database.
- Create and execute email marketing campaigns and flows.
- Collaborate with web developers to implement all promotions and maintain a functional and efficient website aligned with our branding.
- Implement site improvements such as collections, product filtering, and overall shop layout.
- Work with design to create and/or optimize marketing campaign elements including banners, product cards, customized messaging and other visualizations.
- Stay updated on emerging e-commerce trends and best practices and review competitor websites to ensure industry alignment with categorization, promotions, and trends.
- Assist with the day-to-day operations of the Shopify site, including product uploads, content creation, and troubleshooting.
- Assist with the creation and running of marketing campaigns.
- Analyze all email marketing data and present to overall team.
- Monitor and optimize Shopify apps: reviews, loyalty, bundling, and onsite personalization.
Benefits
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds (Quarterly Employer Contributions
- 15 days accrued vacation/ 48 hours sick
- 11 paid holidays
- Health and wellness benefits, including free gym memberships
- Quarterly team-building events
- Free lunch Friday
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
