E-Commerce Marketing Manager

Bluepeak • Denver, CO

9h • $89,016 - $94,500

About The Position

“We Push the Boundaries of Possibilities for our Communities.” Overview of the Position Responsibilitie s: We are seeking a data-driven, customer-obsessed professional to own and optimize the end-to-end e-commerce buyflow across web and mobile —from product discovery through checkout and post-purchase engagement. This role is responsible for improving conversion rates, reducing friction, and delivering a seamless, high-performing purchase experience that supports revenue objectives while delivering an exceptional customer experience. Be part of our innovation- building and delivering a fiber-rich internet connection to people’s doorsteps.

Requirements

• Bachelor’s degree or equivalent work experience.
• 5+ years of experience in ecommerce, digital marketing, UX optimization, or conversion rate optimization.
• Proven experience in ecommerce and website management
• Strong analytical skills with hands-on experience using GA4, testing platforms, heatmap tools, and UX analytics to evaluate performance and inform marketing decisions
• A strong understanding of ecommerce conversion optimization, UX/UI best practices, and mobile-first design.
• Demonstrated project management and organizational skills; proven ability to manage multiple priorities and provide excellent follow through
• Strong written, verbal and presentation skills, including the ability to articulate ideas and suggestions clearly and effectively
• Ability to create content for website and buyflows as well as build out website user experience
• Ability to work with different functional groups and levels of employees to achieve results effectively and professionally
• Ability to thrive in a fast-paced, high-growth, dynamic environment
• Must be able to successfully pass a background and drug test prior to employment
• MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel, and collaboration tools (Slack, Zoom, Teams, Asana, Figma)
• Analytics tools: Google Analytics 4, Looker, Hotjar, advanced proficiency in Excel and data visualization (charts, graphs, dashboards), SEMRUSH
• Other tools: Design tools (Canva), Hubspot, WordPress, ChatGPT, Gemini, Workflow project tools
• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to talk and hear.
• Frequently required to sit, stand, bend, reach, push, pull and walk.
• Required to use hands, handle objects and paperwork.
• Required to use close vision and be able to focus.
• Required to refrain from personal use of technology during working hours.
• Must be able to lift up to 5 lbs.

Nice To Haves

• Experience in a telecommunication environment a plus.

Responsibilities

• Manage and optimize all steps of the customer purchase journey including product detail pages, shopping cart, checkout, payments, and order confirmation.
• Identify and prioritize friction points across the buyflow using qualitative and quantitative insights to improve conversion, usability, speed, and customer satisfaction.
• Develop and execute A/B and multivariate testing strategies to drive conversion lift and improve the overall user experience.
• Ensure the buyflow is mobile-optimized and adheres to accessibility and usability standards.
• Coordinate closely with internal and external partners to plan and execute digital sprints, releases, feature implementations, website enhancements and issue resolution.
• Build the detailed ecommerce requirements and work with ecommerce vendors to implement
• Provide recommendation on digital offers, content, site improvements to increase over ecommerce acquisition and retention goals.
• Lead the Quality Assurance (QA) and regression testing process for all website updates, including functionality, design, and content accuracy
• Produce detailed user flow analytics reporting using Google Analytics 4 (GA4), website heatmaps and behavior analytics including traffic, conversion, and user behavior data
• Generate and socialize actionable insights and recommendations for improving the website and ecommerce UX based on analytics data
• Serve as the buyflow subject matter expert for project planning, prioritization, and roadmap discussions.
• Coordinate with marketing to ensure promotions, pricing, and messaging integrate cleanly and accurately into the purchase journey.
• Partner with payment providers and internal engineering to ensure reliable, secure, and fast transactions.
• Work with internal stakeholders to identify and implement opportunities for improving post-purchase engagement and self-service capabilities, driving both customer satisfaction and long-term growth.
• Support special projects and digital assigned that contribute to overall ecommerce strategy and performance growth.

Benefits

• Competitive Compensation + Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
• Professional Development with an Emphasis on Internal Promotio n.
• Employee Discounts on Bluepeak Services, Including Internet
• Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level