E-Commerce Manager

Merch Traffic • New York, NY

14h • $64,000 - $80,000

About The Position

Merch Traffic, LLC is a subsidiary of Live Nation Entertainment. We are seeking an E-Commerce Manager to play a key role in the success of high-profile official online stores for music artists and entertainment brands. The role combines ecommerce merchandising, marketing collaboration, and operational management to build, maintain, and grow 10-15 direct-to-consumer (DTC) Shopify stores in alignment with each artist’s vision and commercial goals.

Requirements

• 3+ years ecommerce experience; Shopify experience required.
• Excellent written, verbal, and organizational skills.
• Strong problem-solving, multitasking, and operations management abilities with the capacity to meet tight deadlines.
• Positive, proactive communicator able to collaborate effectively across internal teams, client reps, artists, and creative stakeholders.
• Self-motivated, detail-oriented, and comfortable shifting priorities in a fast-paced environment.

Nice To Haves

• Retail or fashion industry experience is helpful, music and entertainment industry experience strongly preferred.
• Understanding of fan behavior and how it informs marketing, product development, and customer experience.
• HTML, CSS, Liquid, Photoshop, or web design skills a plus (not required).

Responsibilities

• Manage and merchandise official Shopify stores for 15–20 artists and entertainment brands.
• Build, maintain, and optimize stores using ecommerce best practices, including SEO, conversion strategies, pricing trends, product positioning, rotation, and promotional planning.
• Determine merchandise assortments by working with Licensee, Tour, Wholesale, and internal product teams.
• Perform ongoing market / competitive research and be familiar with the artists, genres, demographics of managed stores to make well-informed, and timely suggestions and decisions
• Develop yearly and seasonal merchandising plans that reflect key consumer holidays, album cycles, anniversaries, and touring periods, with the goal of increasing sales YOY.
• Recommend and support the development of DTC-exclusive merchandise offerings.
• Assist with product development and product selection as needed, in partnership with A&R and production teams.
• Partner with client and internal marketing teams to develop high-conversion and acquisition programs and execute campaigns across email, SMS, social media, and web.
• Source or create marketing assets to support promotions and store updates.
• Provide ongoing communication, store optimization suggestions, and performance updates to client teams and internal stakeholders.
• Manage inventory, replenishment requests, and track goods order status and delivery for assigned stores.
• Liaise with warehouse partners to ensure accurate/timely receiving, product availability, and customer service support.
• Maintain international online stores (ex-US) in partnership with global teams.
• Ensure stores stay current, accurate, and reflective of the artist’s brand and creative direction.

Benefits

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed