E-Commerce Sales Manager

Brothers International•Rochester, NY

1d•$60,000 - $80,000

About The Position

The E-Commerce Sales Manager is responsible for driving the growth and profitability of our online sales channels for the Brothers-All-Natural Brand. This role will manage and optimize e-commerce platforms, develop and execute digital sales strategies, and build strong relationships with online retailers and marketplaces. The E-Commerce Sales Manager is instrumental in expanding our digital footprint and ensuring our products are easily accessible to consumers across various online touchpoints.

Requirements

Bachelor’s degree in Business, Marketing, E-commerce, or a related field.
5+ years of progressive experience in e-commerce sales management, preferably within the CPG industry.
Proven track record of significantly growing online sales and profitability.
Deep understanding of major e-commerce platforms (e.g., Amazon Vendor Central/Seller Central, Big Commerce, Shopify, Walmart Marketplace).
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Proficiency in e-commerce analytics tools and platforms.
Experience with digital marketing strategies (SEO, SEM, social media advertising, email marketing)
Excellent communication, negotiation, and interpersonal skills.
Ability to work independently and as part of a cross-functional team in a fast-paced environment.
Strong organizational skills and attention to detail.
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Familiarity with natural and organic food products.

Responsibilities

Develop and implement comprehensive e-commerce sales strategies to achieve revenue and profitability targets for Brothers-All-Natural branded products.
Identify new online sales opportunities and channels, including direct-to-consumer (DTC) and third-party marketplaces (e.g., Walmart.com, etc).
Conduct market research and competitive analysis to identify trends, opportunities, and threats in the e-commerce landscape. Collaborate with Marketing, Sales, R&D, and Operations teams to ensure alignment of e-commerce strategies with overall brand objectives.
Manage and optimize product listings, content, and merchandising across all e-commerce platforms to maximize visibility, conversion rates, and sales.
Monitor and analyze key e-commerce metrics (e.g., traffic, conversion, average order value, customer acquisition cost) and implement data-driven strategies for improvement.
Monitors inventory and forecasting for e-commerce channels to ensure optimal stock levels and minimize out-of-stocks.
Monitor Multi-Channel Fulfillment processes to ensure accurate, timely fulfillment across various platforms and retail partners.
Manage product reviews and Q&A to maintain a positive brand reputation and address customer feedback.
Collaborate with internal sales teams to integrate e-commerce strategies with traditional sales channels.
Collaborate cross-functionally with production planning, warehouse, and logistics teams to align inventory and shipping requirements.
Develop and execute digital marketing campaigns (e.g., SEO, SEM, paid social, email marketing) to drive traffic and sales to e-commerce platforms.
Identify and implement promotional strategies specific to e-commerce channels coupons, bundle offers).
Monitor & drive campaign performance and optimize strategies for maximum ROI.
Prepare regular reports on e-commerce sales performance, providing insights and recommendations for improvement.
Analyze sales data to identify trends, opportunities, and challenges, and adjust strategies accordingly.
Stay up-to-date with the latest e-commerce trends, technologies, and best practices.