Automotive E-Commerce Manager
About The Position
We are seeking a driven and detail-oriented E-Commerce Manager to lead and grow our online vehicle sales strategy. This role is responsible for managing digital retailing, internet lead handling, online merchandising, and customer experience from the first click to delivery. The ideal candidate understands both automotive sales operations and modern online buying behavior and can bridge the gap between digital engagement and showroom conversion. This position plays a critical role in increasing lead conversion, improving response times, and delivering a seamless online purchasing experience for customers.
Requirements
- Automotive dealership experience (Internet Manager, BDC Manager, or Sales Manager preferred)
- Strong understanding of CRM systems and digital retailing platforms
- Experience handling internet leads and online customers
- Excellent written communication and customer service skills
- Ability to analyze reports and improve performance metrics
- Highly organized with strong follow-through
- Comfortable working in a fast-paced dealership environment
- Solid understanding of automotive sales processes, desking, and CRM systems
- Customer-focused mindset with strong problem-solving abilities
- Valid driver’s license and ability to pass background and MVR checks
Nice To Haves
- Experience with dealership CRMs (VinSolutions, DealerSocket, CDK, etc.)
- Knowledge of digital retailing tools and online purchase workflows
- Basic understanding of SEO and online merchandising strategy
- Experience with third-party listing sites (AutoTrader, Cars.com, CarGurus)
- Process-building and team training experience
Responsibilities
- Oversee all internet leads, chat, text, and digital retailing platforms
- Ensure rapid response times and high-quality communication with online customers
- Develop and maintain response templates, processes, and follow-up schedules
- Work directly with the sales team to convert online inquiries into appointments and deliveries
- Monitor and improve appointment show rates and closing ratios
- Maintain accurate and compelling vehicle listings across websites and third-party marketplaces
- Ensure inventory photos, pricing, descriptions, and options are complete and competitive
- Optimize vehicle descriptions for SEO and customer clarity
- Manage pricing strategy in coordination with management and market data
- Manage online buying tools (credit apps, trade valuations, payment calculators, remote paperwork)
- Improve online purchase flow and reduce friction in the buying process
- Assist customers with remote purchase transactions and home deliveries
- Coordinate with F&I and Sales Managers for deal structure and documentation
- Track KPIs such as response time, lead conversion, appointment rate, and online sales volume
- Provide weekly performance reports and improvement recommendations
- Identify trends in customer behavior and adjust processes accordingly
- Partner with Marketing on campaigns, landing pages, and promotions
- Coordinate with Service and Parts for accessory and protection package opportunities
- Train sales staff on digital communication best practices
Benefits
- We offer a competitive compensation plan including base salary plus performance incentives, along with full benefits and growth opportunities within the organization.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
