E-Commerce Marketing Specialist

Family Farm and Home • Muskegon, MI

1d

About The Position

The E-Commerce Marketing Specialist will provide digital marketing support of Family Farm & Home products, promotions and events, as well as help facilitate digital growth through maintenance of marketing standards for increased performance of SEO/SEM through partnerships. This specialist will work closely with vendors, product merchants, and marketing department in order to accurately maintain e-commerce site.

Requirements

• The E-Commerce Marketing Specialist will enjoy working with numbers and data as well as the writing of content, paired with high level design skills.
• This person must be detail oriented in addition to having strong written and verbal communication skills.
• A Family Farm and Home E-Commerce Marketing Specialist will be open to technology, capable of using various software tools and quick in learning new ones.
• They will be a highly analytical individual with experience in Google Analytics, SEO/SEM Management, as well as willingness to assist with future platform organization and maintenance.
• A Family Farm and Home E-Commerce Marketing Specialist will have excellent data entry, copy-writing and proofreading skills and must have experience with marketing and a familiarity with web marketing tools and concepts (SEO, banners, landing pages, CRM campaigns etc.).
• Additionally, a successful Advertising/Marketing Coordinator must have a strong work ethic and be a team player requiring limited supervision.

Responsibilities

• Promote Family Farm and Home mission statement and family value
• Facilitate development of SEO/SEM setup, management, goals and performance for optimal results
• Assist with Marketing design for website, email marketing, in-store graphics, etc.
• Assist with Google Platform Management (Ads, Analytics, Business)
• Present products online correctly with enhanced content
• Audit content on retail partners’ website to ensure accurate display of information
• Help drive growth of E-Commerce sales via innovative marketing tactics
• Assist with marketing analytics for campaign performance review
• Support marketing programs to drive traffic and sales from both new and existing customers in our retail locations
• Work with loyalty coordinator to develop customer programs and initiatives
• Develop marketing communications campaigns
• All other duties as assigned by supervisor or company official.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed