E-Commerce Product Manager, Secret Lair

Hasbro, Inc.•Renton, WA

55d

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in! We're looking for a E-Commerce Product Manager to join our Secret Lair Direct-to-Consumer (DTC) team. This role blends digital product ownership, merchandising strategy, and cross-functional project leadership to deliver world-class ecommerce experiences. As a E-Commerce Product Manager, you'll drive the development of new platform features, lead our A/B testing program, and shape the merchandising strategy for an expanding global product catalog. You'll also take ownership of launch rooms, ensuring flawless execution across Development, Marketing, Operations, and Customer Service. This role is ideal for someone who is strategic, data-driven, and thrives in high-stakes, cross-functional environments. Join us if you want to shape the future of our DTC Secret Lair business while leading high-impact launches and digital innovation.

Requirements

5-7 years in digital product management, ecommerce, or merchandising.
Strong track record of shipping new product features and optimizing ecommerce experiences.
Experience with A/B testing, merchandising, and data-driven decision making.
Exceptional project management skills; comfortable running launch rooms and cross-functional initiatives.
Familiarity with fulfillment and warehouse operations.
Excellent communicator, capable of aligning technical and non-technical teams.

Responsibilities

Scope and deliver new front-end and back-end product features in partnership with business, marketing, engineering and UX .
Lead the A/B testing program to optimize site merchandising and customer experience.
Develop and execute an expansive merchandising strategy, covering campaigns and evergreen products.
Act as deputy launch lead, managing cross-functional readiness and issue resolution during high-impact sales.
Partner with Operations to ensure seamless production, warehousing, and customer fulfillment.
Analyze performance data, update forecasts, and recommend strategies for future sales and features.