E-Commerce Manager

WonderFold•Irwindale, CA

About The Position

WonderFold is seeking a driven, entrepreneurial, and collaborative E-Commerce Manager with a proven track-record of success managing a high-growth e-commerce business. Reporting into the Director of Marketing, you will be responsible for the website experience across all markets aligning with the global vision for the company while localizing the website according to country/region-specific needs and preferences. This role requires someone highly analytical, creative, and agile, capable of gaining alignment, building relationships, and managing projects across various stages of growth.This role will work cross-functionally with internal teams (marketing, design, UI/UX Designer, Dev Agency ect) with the primary focus to enhance the customer experience through optimized and localized site experience, driving increased engagement and conversion. The ideal candidate has a passion for building businesses, a deep understanding of the digital landscape, has an analytical approach to problem solving, and thrives in fast-paced environments.

Requirements

Technical proficiency in relevant tools and platforms.
Analytical and data-driven approach to product performance enhancement.
Strong communication and collaboration skills.
Project management abilities.
SEO and content management expertise.
Continuous learning mindset to stay updated with industry trends.
5–8+ years of experience in DTC e-commerce, with deep Shopify expertise
Proven experience owning a high-revenue Shopify storefront at a premium consumer brand
Strong background in merchandising and UX optimization
Data-driven mindset with the ability to translate insights into execution
Experience partnering with Creative, Brand, and Performance Marketing teams
Comfortable operating with autonomy and influencing cross-functionally

Responsibilities

DTC Website Ownership (Shopify)
Own the end-to-end performance and experience of WonderFold's Shopify storefront
Act as the primary steward of the site's structure, navigation, merchandising logic, and UX
Ensure the site reflects WonderFold's premium brand standards while maximizing commercial performance
Merchandising & Conversion Optimization
Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages
Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis
Partner with Creative and Brand to ensure storytelling and product education are conversion-driven
Product Detail Page (PDP) Excellence
Own PDP standards including:
Product storytelling
Feature/benefit hierarchy
Visual content (imagery, video, comparison modules)
Reviews, FAQs, and trust signals
Ensure PDPs are optimized for both brand education and purchase confidence
Cross-Functional Leadership
Partner closely with:
Brand & Creative on content, campaigns, and storytelling
Performance Marketing to support paid traffic conversion
Product & Operations to ensure accurate availability, pricing, and launches
Technology & Development on apps, integrations, and site enhancements
Translate business priorities into clear site execution plans
Roadmap & Testing Strategy
Own the Shopify roadmap, including:
Feature enhancements
App evaluations
CRO initiatives
Seasonal and launch-based site updates
Lead A/B testing and experimentation efforts to continuously improve performance
Analytics & Reporting
Monitor and report on key DTC metrics including:
Conversion rate
Revenue
AOV
Engagement and funnel drop-off
Use insights to recommend and prioritize site improvements
Communicate performance clearly to leadership with a bias toward action
Governance & Best Practices
Establish and maintain best-in-class Shopify standards
Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate
Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation