E-Commerce Operations Specialist

Ruffwear•Bend, OR

3d•Hybrid

About The Position

This individual contributor role is responsible for the daily execution of e-commerce catalog operations, site merchandising, search optimization, and direct communication channels. Ensuring a scalable backend architecture, this position curates a premium customer journey through product listings, visual deployment, and high-quality review curation. Additionally, the role executes critical monthly email and SMS campaigns while managing acquisition tactics. Like all roles at Ruffwear, this person has a first-hand understanding of the interactive bond between canines and humans and a passion for the outdoors.

Requirements

Experience with Shopify backend architecture, product feeds, and metafields.
Familiarity with Klayvio, Attentive, and Okendo.
Familiarity with Figma
Familiarity with search visibility tactics, including SEO and Generative Engine Optimization (GEO).
Familiarity with Conversion Rate Optimization and customer funnel concepts.
Self-motivated, with excellent organizational skills, time management, and attention-to-detail.
Ability to work in a team environment under tight deadlines.
Comfort physically interacting with dogs (and their humans) of all temperaments, sizes, shapes, breed, ages, abilities, backgrounds, etc.
Keyboarding, gross or fine motor manipulation, or the use of foot or leg controls.
Ability to hear, understand, and distinguish speech and other sounds.
Ability to accurately, loudly, or quickly express or exchange ideas using spoken word.
Near or far visual acuity or peripheral vision.

Nice To Haves

Bachelor’s degree in Marketing, Business, E-commerce, Communications, or a related field; OR an equivalent combination of education, certifications, and hands-on professional experience within e-Commerce Marketing.
Direct experience in the outdoor, pet and/or consumer products industry.

Responsibilities

Own Shopify product catalog, product info metafields, and complex global theme updates to ensure a scalable and accurate backend architecture.
Manage all product listings with visual assets and copy while also ensuring seamless deployment of banner, navigation, and header images across the site.
Drive ongoing SEO and AI Generative Engine Optimization (GEO) to maximize organic reach, site visibility, and brand placement within AI-generated search results.
Support on-site conversion initiatives by identifying user friction points and implementing tactical merchandising and content adjustments to improve the shopping experience in conjunction with the Digital UX Lead.
Oversee the weekly review publishing process. Curate and highlight high-quality customer reviews and photos for the site, ensure timely moderation, and route any critical product feedback or customer service issues.
Manage global website storefront clones, updating site content in conjunction with global brand strategy + critical theme updates.
Manage Klayvio, Attentive, and Okendo accounts to support lead acquisition, consumer loyalty, and revenue growth, troubleshooting issues and informing stakeholders.
Analyzes daily email and SMS performance, creating monthly reports with trends and recommendations for future channel strategies.
Execution of building out monthly Campaigns and Automations – Both Email and SMS with possible other forms of outreach.
Execution of on site pop up acquisition strategies and performance.

Benefits

Competitive pay
Medical, dental and vision coverage for employees and their dependents.
Company-paid employee assistance plan, life insurance, AD&D, and long-term disability.
4 weeks of PTO to start – 5 weeks after 5 years, and 6 weeks after 10 years.
12 weeks of paid parental, family and medical leave.
SIMPLE IRA retirement plan with 3% employer match.
16 hours of paid Volunteer Time each year.
Month of Unleashed Discovery (sabbatical leave) every 5 years.
Quarterly Bonus Program Participation
2 Field Days per year to test product samples with dogs in action.
Annual company-wide outings and regular virtual/in-person events.
Ruffwear & other Industry Discounts
Dogs everywhere
Incredibly talented peer community & industry leading brand