E-Commerce Merchandising Team Lead

Sporting Life Group • Vaughan, ON

2d • CA$67,500 - CA$75,000 • Hybrid

About The Position

Sporting Life is seeking a strategic and detail-oriented Ecommerce Merchandising Team Lead to oversee the online merchandising function across their ecommerce site. This role is responsible for leading a team that manages product presentation, categorization, onsite merchandising, search optimization, and promotional execution to drive conversion, revenue, and customer engagement. The ideal candidate combines strong analytical skills with a customer-first mindset and has experience managing ecommerce merchandising operations in a fast-paced retail or digital environment.

Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, Ecommerce, or a related field.
• 3–5+ years of ecommerce merchandising experience, including team leadership responsibilities.
• Strong understanding of ecommerce platforms, CMS tools, site merchandising, and navigation best practices.
• Experience managing product categorization, filtering, and onsite search optimization.
• Experience with analytics tools such as Google Analytics similar platforms.
• Strong reporting and data analysis skills with the ability to translate insights into actionable recommendations.
• Excellent organizational, communication, and project management skills.
• Proficiency in Microsoft Excel and ecommerce reporting tools.
• Experience in retail, fashion, consumer goods, or direct-to-consumer ecommerce environments.
• Familiarity with SEO, personalization, and onsite optimization tools.
• Experience managing merchandising within Shopify, Magento, Salesforce Commerce Cloud, or similar platforms.

Responsibilities

• Develop and execute ecommerce merchandising strategies that support sales, margin, and customer experience goals.
• Oversee product categorization and sorting logic to ensure products are accurately organized and easily discoverable.
• Optimize onsite merchandising including category pages, product rankings, featured collections, and promotional placements.
• Continuously improve site search, filtering and navigation to enhance the customer shopping experience and increase conversion.
• Plan and oversee promotional campaigns, seasonal launches, and product feature placements.
• Maintain merchandising calendars and oversee homepage, landing page, and category page updates.
• Monitor onsite performance metrics and recommend merchandising improvements based on data insights.
• Lead, mentor, and develop a team of ecommerce merchandisers and coordinators.
• Assign priorities, manage workflows, and ensure timely execution of merchandising initiatives.
• Foster a collaborative, high-performance team environment focused on accountability and continuous improvement.
• Prepare and deliver regular reporting on ecommerce merchandising performance, product performance, search trends, and conversion metrics.
• Analyze KPIs including conversion rate, average order value, bounce rate, sell-through and revenue performance.
• Use analytics tools to identify trends and merchandising opportunities.
• Conduct A/B testing and recommend optimizations to improve user engagement and sales performance.
• Provide actionable insights and recommendations to support business decisions and ecommerce growth initiatives.
• Work closely with digital marketing, UX, merch, and operations teams to align business objectives.
• Coordinate with vendors and brand partners on product launches, promotions, and merchandising assets.
• Support ecommerce growth initiatives, platform enhancements, and customer experience improvements.

Benefits

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Vendor Pro Deals and expert product training to fuel your knowledge and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level