E-Commerce Email Marketing Strategist

829 Studios•Boston, MA

2d•Remote

About The Position

The E-Commerce Email Marketing Strategist is a mid-level, client-facing position on the Inbound Team reporting to our Associate Director of Lifecycle Marketing (e-Commerce). This role will be responsible for working directly in-platform (Klaviyo), as well as owning conversations about performance and technical setup (automated workflows, database, audiences, etc.). This team member will work closely with our Client Services, Web, Paid Search, and Paid Social teams. We are looking for someone who is a confident communicator, works well within a team, has strong time-management skills, and can thrive in the fast-paced environment of an integrated agency. If you are a person who has a product-owner mentality around your experience with Klaviyo, then this role offers a unique opportunity to help define how we service clients on Klaviyo and to serve as a thought leader on the Email and Automation Team.

Requirements

4+ years of email marketing experience - agency experience strongly preferred
2 years of Klaviyo experience at a minimum
Experience leading and executing strategy for an E-commerce brand.
Strong familiarity with email marketing service providers and marketing automation technologies like Marketo, MailChimp, Active Campaign, HubSpot, Braze, etc.
Proven track record with cross-functional collaboration and achieving high customer satisfaction
Experience involving client engagements around marketing automation technology, email marketing, and/or lead generation
Experience within the digital advertising landscape and related technologies
Familiarity with marketing initiatives and goals; comfort with business analytics and producing data-driven insights and reports
Interest in or experience being a mentor
A “lean in” personality willing to immerse themselves in learning the client’s business
Outstanding interpersonal skills; excellent verbal/written communication skills, both internally and with clients
Initiative and ability to work in a team environment
Relevant work experience in a marketing role - tactical experience building and managing marketing campaigns utilizing lead generation and lead nurturing strategies
SMS experience in platforms like Sakari and Attentive

Responsibilities

Execute your clients’ lifecycle marketing plans proactively in order to meet schedules, performance, and budget goals.
Take the lead in reviewing monthly performance reports to highlight wins, areas of improvement and recommendations for future programs.
Identify potential issues or challenges to campaign or project completion and recommend solutions.
Manage all elements of email marketing initiatives - strategies, programs, and calendars.
Create and implement email marketing calendars that are integrated with other marketing initiatives.
Own client relationships and work effectively to determine the vision of the campaign and ensure execution from the team.
Ensure timely and successful deployment of all targeted email campaigns.
Partner and collaborate cross-functionally with internal teams.
Own email marketing thought leadership.