E-Commerce Content Specialist

Urban Barn Ltd. • Burnaby, BC

6d • Hybrid

About The Position

Help people create homes they love. Join the Urban Barn team as an E-commerce Content Specialist at our Home Office located in Burnaby, BC. With over 50 retail stores across the country, Urban Barn is a nationally recognized retailer known for high-quality furniture and inspiring home décor. We’re passionate about making our customers and our employees feel right at home. This is an in-office position Monday-Thursday, with the flexibility to work remotely on Friday's. The successful candidate should be technologically savvy and have a strong commitment to delivering accurate and timely results that enhance the customer experience and drive sales. This position will report to Urban Barn's Ecommerce Merchandising Manager.

Requirements

• Minimum 2 years’ experience as an Ecommerce/Website Content Specialist or similar role
• Bachelor’s Degree or equivalent in Marketing, Business, Communication or a related field
• Proficient in CMS platforms (e.g., Demandware/Salesforce Commerce Cloud or similar CMS) with hands-on experience managing website content, landing pages, and product pages
• Strong working knowledge of GA4, basic SEO tools
• Proficiency with Microsoft Office, especially Microsoft Excel for performance tracking and reporting

Nice To Haves

• Knowledge in web design – HTML, CSS, JavaScript is an asset
• Experience with Wrike, Asana, Jira, or similar project management tools is an asset

Responsibilities

• Create, update, and manage campaign landing pages, product listing pages (PLPs), contest pages, and promotional site content. Ensure all content is accurate, on-brand, and optimized to drive conversions
• Maintain and update core website pages, including PLPs, product detail pages (PDPs), and category pages. Identify outdated content and make improvements to enhance clarity, usability, and overall shopping experience
• Work closely with Marketing and Merchandising teams to ensure all images and creative assets are live, accurate, and ready for launch. Support product pages by adding enhanced content and visuals
• Build and manage “Shop the Look” features to support campaigns and storytelling. Coordinate user-generated content (UGC), ensuring proper usage rights and accurate display on the website
• Assist in publishing blog and website content that supports SEO initiatives. Follow best practices, including metadata, internal linking, and content organization
• Identify opportunities to improve website performance and conversion rates. Set up and run A/B tests, track results, and share insights to drive continuous improvements
• Use tools like GA4 to monitor website and content performance. Provide insights and support regular reporting (weekly, monthly, quarterly)
• Work with Ecommerce, Marketing, Merchandising, and Design teams to plan and execute projects. Communicate updates and ensure deadlines are met

Benefits

• Competitive salary
• Group benefits (health, dental, and vision coverage)
• A Group RSP program
• A 40% discount on Urban Barn products
• Opportunities for professional development and advancement
• A fun work environment with a collaborative team that loves to talk design

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees