E-commerce Brand Manager

Adfix
Remote

About The Position

At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks. This is a high-ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.

Requirements

  • Strong understanding of DTC ecommerce
  • Experience working with Meta Ads and Google Ads at a strategic level
  • Solid Shopify and CRO knowledge
  • Commercial thinking — focused on revenue, not just activity
  • Ability to manage multiple brands and competing priorities
  • High-ownership mindset with fast, confident decision-making

Responsibilities

  • Revenue & growth Own full performance across all assigned brands
  • Scale Meta and Google campaigns profitably
  • Monitor and act daily on ROAS, CPA, AOV, and CVR
  • Identify growth opportunities and push execution fast
  • Shopify & conversion optimisation Own the end-to-end ecommerce experience
  • Improve product pages, collections, and landing pages
  • Drive conversion through structure, UX, and messaging
  • Work with designers and developers to ship changes
  • Merchandising & commercial strategy Decide what to push, bundle, and discount
  • Build pricing strategies and promotional mechanics
  • Create and execute commercial calendars — sales, drops, seasonal campaigns
  • Align all offers with stock levels and demand cycles
  • Creative direction Guide concepts, messaging angles, and brand positioning
  • Work with creative strategists and designers on converting ideas
  • Ensure consistency across ads, website, and social from brief to live
  • Channel alignment Unify paid ads, email, website, and organic into one system
  • Sync creatives, offers, and landing pages across every touchpoint
  • Remove friction at every stage of the customer journey
  • Inventory & stock awareness Understand stock levels and product priorities at all times
  • Support smart stock rotation through targeted campaigns
  • Never scale products that cannot sustain demand
  • Social & content direction Oversee the strategic direction of Instagram and TikTok
  • Align organic content with paid strategy
  • Ensure consistent, on-brand execution across platforms

Benefits

  • A high-autonomy environment where your leadership genuinely shapes client success.
  • A senior, low-politics team that values craftsmanship and ownership.
  • Remote-first culture, flexible work conditions and async-friendly communication.
  • Opportunities to work with fast-growing ecommerce brands.
  • Room to grow into senior leadership roles.
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