E-Commerce Manager

MeUndies•Culver City, CA

6h•$100,000 - $125,000•Hybrid

About The Position

We’re looking for a highly analytical and strategic E-Commerce Marketing Manager to lead site performance, content strategy, and digital merchandising. This role sits at the intersection of marketing, analytics, and customer experience — responsible for turning data into actionable insights that drive conversion, revenue, and customer lifetime value. The ideal candidate is equal parts strategist and operator: comfortable digging into performance metrics, building testing roadmaps, and executing site content updates that optimize the full funnel experience.

Requirements

3–5+ years of experience in e-commerce, digital marketing, or site merchandising.
Strong analytical skills with hands-on experience in GA4, Shopify (or similar platform), Looker/Tableau, and A/B testing tools.
Proven track record of driving measurable improvements in conversion rate and revenue.
Experience managing homepage and category merchandising strategy.
Comfortable translating data into strategy and clearly communicating insights.
Strong project management skills and ability to manage multiple priorities.
Highly detail-oriented with strong ownership mindset.

Nice To Haves

Experience in DTC or subscription-based e-commerce.
Experience with personalization tools.
Familiarity with CRO best practices and UX principles.

Responsibilities

Collaborate with cross-functional teams to optimize core e-commerce KPIs: conversion rate (CVR), average order value (AOV), revenue per visitor (RPV), bounce rate, and customer lifetime value (LTV).
Build weekly/monthly performance reporting and deliver actionable insights to leadership.
Identify revenue opportunities through funnel analysis, cohort analysis, and customer behavior insights.
Partner with growth, lifecycle, and paid media teams to align site strategy with acquisition and retention initiatives.
Own homepage, landing page, and collection page merchandising strategy.
Develop and manage the site content calendar aligned to campaigns, product launches, and seasonal moments.
Optimize product sorting, collections, cross-sells, and upsells to maximize AOV and conversion.
Collaborate with cross functional teams to align on and execute on site promo strategy
Ensure site content reflects brand storytelling while driving measurable performance outcomes.
Collaborate with creative and product teams to brief and execute site updates.
Develop and execute A/B and multivariate testing roadmap.
Test pricing, promotional messaging, product placement, navigation, and content hierarchy.
Leverage data tools (GA4, Shopify analytics, Posthog, heatmaps, etc.) to inform hypotheses and prioritize experiments.
Report on test results and scale winning initiatives.
Map and optimize the full customer journey across desktop and mobile.
Identify friction points in the funnel and implement data-backed improvements.
Use behavioral tools (heatmaps, session recordings, surveys) to inform UX decisions.
Partner with Product, Creative, Paid Media, CRM, and Tech teams to ensure site execution aligns with broader marketing goals.
Coordinate with inventory and planning teams to align merchandising with stock levels and sell-through goals.

Benefits

competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.
catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat.
sweet employee discount

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