E- Commerce Manager

The Village Market•Atlanta, GA

22h•$25•Remote

About The Position

Village Retail seeks an experienced E-Commerce Manager to lead and execute daily e- commerce operations while driving online sales growth. This role is responsible for managing our Shopify storefront, online vendor relationships, email marketing, and digital advertising, all while ensuring seamless customer experiences. The ideal candidate is a hands-on operator who thrives in fast-paced environments and brings deep fluency across e-commerce platforms, social commerce, and digital marketing.

Requirements

2–4 years of hands-on e-commerce management experience
Expert Shopify proficiency including product management, apps, and reporting
Understanding of omnichannel retail operations
Demonstrated Klaviyo expertise including flow building, segmentation, and reporting
Strong email copywriting and design sensibility
Experience with SMS marketing a plus
Working knowledge of Google Ads and Meta Ads with demonstrated ability to set up, manage, and optimize campaigns independently
Familiarity with SEO best practices and how to apply them to product pages and collections
Working knowledge of Google Analytics 4 to track performance and pull reports
Experience managing vendor or supplier relationships
Strong communication skills for ongoing vendor coordination
Ability to write compelling, SEO-optimized product descriptions
Attention to detail for maintaining accurate product catalogs
Strong data analysis skills with ability to translate insights into action
Advanced Excel/Google Sheets skills
Experience with project management tools (Asana, Monday, Notion)
Excellent written and verbal communication
Exceptionally detail-oriented with a commitment to accuracy and a high standard for how the storefront is presented to customers
Ability to manage multiple projects and priorities simultaneously
Problem-solving mindset and proactive approach
Self-directed and able to work independently

Nice To Haves

Experience with mission-driven or community-focused retail brands
Background working with small businesses, makers, or artisan products
Experience with Shopify POS and omnichannel synchronization
Photography or graphic design skills (Canva, Adobe Creative Suite)
Google Ads or Klaviyo certification
Bachelor’s degree in Marketing, Business, or related field

Responsibilities

Manage day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing
Optimize product pages for conversion including imagery, descriptions, variants, and cross-selling opportunities
Configure and maintain Shopify apps and integrations (inventory sync, shipping, email marketing, analytics, POS integration)
Troubleshoot site issues, monitor uptime, and coordinate with developers for technical updates
Manage checkout optimization, discount codes, gift cards, and promotional campaigns
Ensure mobile responsiveness, site speed, and user experience meet best-in-class standards
Sync inventory and sales data between online and physical retail locations
Keep the website consistently updated with new arrivals, promotions, seasonal content, and accurate product information
Audit product pages regularly to ensure descriptions, pricing, imagery, and inventory are correct and current
Maintain overall site cleanliness by removing discontinued products, fixing broken links, and ensuring consistent formatting across all pages
Serve as primary point of contact for vendors selling through Village Retail’s e- commerce channels
Onboard new vendors to online platforms including product setup, imagery requirements, pricing, and inventory processes
Communicate regularly with vendors regarding inventory levels, restocking needs, and sales performance
Coordinate product launches and promotional campaigns with vendors
Track vendor performance metrics including sell-through rates, return rates, and customer feedback
Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries
Maintain accurate vendor records, product information, and pricing across all online channels
Negotiate terms for online exclusives, promotions, and featured placements
Ensure vendors meet quality standards for product photography, descriptions, and packaging
Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms
Develop and manage influencer and creator partnership programs with clear deliverables and performance tracking
Create and distribute affiliate links, promo codes, and UTM parameters for campaign attribution
Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail’s mission
Track influencer/affiliate performance and calculate ROI across campaigns
Own and execute the email marketing strategy using Klaviyo
Build, segment, and maintain email lists with advanced segmentation strategies
Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotions
Create and optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-ups, win-back campaigns, and back-in-stock notifications
Implement SMS marketing campaigns integrated with email strategy
A/B test subject lines, content, send times, and CTAs to optimize performance
Monitor deliverability and maintain healthy sender reputation
Execute SEO strategy to increase organic traffic and search visibility
Conduct keyword research for product pages, collections, and content
Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text
Monitor and improve site speed and mobile usability
Track keyword rankings and organic traffic using SEMrush, Ahrefs, or similar tools
Monitor Google Search Console for technical issues and search performance
Set up and manage Google Analytics 4 (GA4) including event tracking and e-commerce reporting
Create and manage Google Ads campaigns (Shopping, Search, Performance Max)
Set up and optimize Google Merchant Center feed; troubleshoot product disapprovals
Manage Meta (Facebook/Instagram) advertising campaigns
Implement conversion tracking via Google Tag Manager
Monitor and optimize ROAS and customer acquisition costs
Create performance dashboards and generate weekly/monthly reports
Monitor customer feedback and respond to e-commerce-related inquiries
Analyze customer behavior data to identify friction points and optimization opportunities
Coordinate with fulfillment to ensure orders ship within SLA
Manage returns and exchanges for online orders
Implement strategies to increase customer retention and repeat purchase rate