Duck Athletic Fund Communications Director

UO HR Website•Eugene, OR

About The Position

The Duck Athletic Fund Communications Director works closely with the Assistant Athletic Director, Development, and the Athletic Department Marketing Team to support Duck Athletic Fund and Athletic Ticket Office marketing and communications initiatives, including annual giving campaigns, digital marketing, and brand development. The role coordinates, creates, develops, and implements marketing campaigns intended to attract, acquire, and retain donors and ticket office customers through print, social media, email, and web-based channels. It also supports fundraising efforts such as direct mail, email, crowdfunding, day-of-giving, and annual giving stewardship; manages the Duck Athletic Fund brand and communications strategy in alignment with the department’s overall brand strategy; and oversees the Fund and Ticket Office website, social media, and other digital opportunities. The director develops strategic communications plans and engaging, visually appealing, brand-consistent content that tells the Duck Athletic Fund’s stories. The position designs and produces collateral materials, including letters, emails, proposals, event invitations, and stewardship pieces. The successful candidate is expected to be experienced in digital marketing and customer engagement and to have a background in or appreciation for college athletics, fundraising, and donor and customer experience. The role requires a valid driver’s license, ability to obtain UO Drivers Certification, willingness to work weekends, and occasional travel. Attendance at meetings, game-day functions, and athletic events in varying conditions, including inclement weather, is required.

Requirements

Bachelor’s degree or five years of digital marketing experience.
Five years of successful digital marketing experience resulting in measurable philanthropic impact.
Three years of direct experience managing email marketing, including content creation, data segmentation, and email marketing strategy.
Valid driver’s license and ability to obtain UO Drivers Certification.
Ability to strategize, prioritize, and multitask to meet goals and deadlines.
Strong organizational skills and excellent verbal and written communication skills, including proofreading, editing, and content creation.
Ability to work collaboratively with professional peers and build effective relationships with high-value prospects and donors while providing responsive customer service.
Ability to work independently and establish and maintain cooperative working relationships with faculty, staff, and others.
Ability to communicate and work effectively with individuals from diverse backgrounds and cultures.
Commitment to and experience promoting diversity and equity.
Proficiency in Adobe Creative Suite applications to design graphics for digital efforts and other projects.
Ability to think strategically and plan and implement a comprehensive content calendar and communications efforts across email, social media, and direct mail.
Ability to apply social media best practices and use social media platforms and tools to create engaging content.
Willingness to work weekends and travel occasionally.
Ability to attend athletic events in varying environments, including inclement weather.

Nice To Haves

Bachelor’s degree in marketing, public relations, communications, advertising, or a related field.
Experience in segmentation and multi-channel solicitation development.
Experience filming and editing videos for digital distribution.
Previous experience using email marketing platforms.
Background in college athletics, especially athletics development.

Responsibilities

Coordinate, create, develop, and implement marketing campaigns to attract, acquire, and retain donors and ticket office customers across print, social media, email, and web-based channels.
Support Duck Athletic Fund and Athletic Ticket Office marketing and communications initiatives, including annual giving campaigns, digital marketing, and brand development.
Assist with and manage the Duck Athletic Fund brand and communications strategy in alignment with the department’s overall brand strategy.
Support fundraising efforts, including direct mail, email, crowdfunding, day-of-giving, and annual giving stewardship.
Design and produce Duck Athletic Fund and ticket office collateral, including letters, emails, proposals, event invitations, and stewardship pieces.
Oversee the Duck Athletic Fund and Athletic Ticket Office website, social media, and other creative digital opportunities.
Develop strategic communications plans and creative, engaging, visually appealing, brand-consistent content.
Plan and implement a comprehensive content calendar and communications efforts across email, social media, and direct mail.
Use social media best practices and platforms and tools to create engaging content.
Attend meetings, game-day functions, and other Duck Athletic Fund functions as a department representative, including athletic events in varying environments and inclement weather.
Work collaboratively with peers, build effective relationships with high-value prospects and donors, and provide responsive customer service.
Travel occasionally and work weekends as required.