DTC & Performance Marketing Manager

ProCaps Labs•Henderson, NV

15h

About The Position

The DTC and Performance Marketing Manager is responsible for driving direct-to-consumer revenue growth, customer acquisition, and conversion performance across all digital DTC channels. This role executes ROI-driven, direct-response marketing strategies that generate immediate, measurable results, while continuously optimizing the customer journey, offers, and conversion funnels. This position plays a critical role in scaling our DTC business through data-driven campaign execution, performance marketing, and conversion optimization, working cross-functionally with Creative, Product, Sales, and Operations. This role reports to the Head of Growth & Strategy and is responsible for executing DTC growth initiatives within the broader enterprise growth roadmap. Strategic revenue targets, portfolio allocation, and brand prioritization are defined at the Growth & Strategy level. This role owns execution and performance delivery within those parameters.

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in e-commerce, DTC, or performance marketing
Proven success driving direct-response, ROI-focused campaigns
Strong experience with conversion optimization, funnel development, and customer acquisition
Demonstrated ability to manage and interpret performance metrics
Hands-on experience with: o E-commerce platforms and CMS o Marketing automation and CRM systems o Analytics and reporting tools (GA, dashboards, attribution platforms)
Strong understanding of: o Paid media and digital acquisition channels o Email and lifecycle marketing strategies o Testing methodologies and data analysis
Familiarity with customer journey mapping and attribution models
Highly analytical with strong problem-solving capabilities
Ability to translate data into actionable strategies
Strong communication and collaboration skills
Organized, execution-focused, and comfortable in fast-paced, growth environments

Nice To Haves

Experience in pharmaceuticals / nutraceutical or dietary supplements, or functional foods
Experience scaling DTC or e-commerce operations in high-growth environments
Familiarity with integrated martech stacks and optimization strategies

Responsibilities

Own and optimize DTC e-commerce performance, focusing on revenue, conversion rate, average order value (AOV), and customer lifetime value (LTV)
Manage and optimize website merchandising, promotional calendars, and offer strategies
Partner with Product and Operations to ensure accurate product launches, pricing, inventory alignment, and fulfillment readiness
Drive growth through upsells, cross-sells, bundles, subscriptions, and promotional campaigns
Execute direct-response campaigns across paid media, email, SMS, and on-site channels
Develop and test offers, landing pages, funnels, and promotional messaging
Lead A/B testing initiatives to improve conversion rates and campaign profitability
Monitor CAC, ROAS, LTV, and funnel performance to guide optimization decisions
Own lifecycle marketing strategy and execution across email and SMS channels
Develop and optimize customer journeys including welcome, abandoned cart, post-purchase, replenishment, subscription conversion, and win-back flows
Implement segmentation strategies to increase engagement and lifetime value
Drive measurable improvements in open rates, click-through rates, and repeat purchase behavior through structured testing and optimization
Manage and optimize e-commerce marketing channels including: Paid media (search, social, retargeting) Email & lifecycle marketing Website CRO and on-site personalization
Collaborate with Creative and Media teams to ensure messaging aligns with performance goals
Support SEO and content initiatives that drive qualified traffic and conversions
Ensure messaging across funnels, email, paid media, and landing pages reflects founder and brand voice integrity while optimizing for measurable performance
Collaborate with Creative to maintain consistency between brand storytelling and direct-response performance objectives
Maintain regulatory-compliant messaging
Track and analyze performance using analytics and attribution tools
Build and deliver clear, actionable performance reports to marketing leadership
Identify insights and opportunities to improve campaign efficiency and revenue impact
Continuously refine the DTC marketing mix based on data and market feedback
Develop scalable reporting systems that provide visibility into DTC performance and contribution to company revenue targets
Work closely with: Creative teams on assets, offers, and messaging Product and Operations on launches and inventory planning Customer Care on customer insights and feedback loops
Ensure marketing initiatives align with brand standards, compliance, and business objectives

Benefits

A competitive starting salary!
Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
Paid Time Off, Eight (8) Company Holidays
401(k) with Company Match – up to 4.5%
100% Company Life Coverage
100% Short Term Disability Coverage
Gym Membership Reimbursement
Vitamin Allowance + Discounts
Company-Funded Health Savings Account ($1,600/year)
Cash Reward Employee Referral Program
Pet Insurance
Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!