DTC & Marketing Coordinator

Phillips Farms•Lodi, CA

4d•$23 - $28

About The Position

At Michael David Winery, the DTC & Marketing Coordinator supports Direct-to-Consumer (DTC) and broader marketing initiatives through email marketing, Wine Club communications, consumer-facing creative development, and marketing coordination. This role plays a key part in maintaining the brand voice of Michael David Winery across consumer-facing channels. The ideal candidate is a creative communicator with strong writing skills, attention to detail, and the ability to manage multiple marketing projects in a fast-paced environment.

Requirements

1–3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
Experience developing consumer-facing marketing content and creating basic graphic design assets.
Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
Strong creative writing and communication skills.
Proficiency with Adobe Creative Suite, Canva, and PowerPoint; experience with other design platforms is a plus.
Highly organized with strong attention to detail and the ability to manage multiple projects.

Responsibilities

Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
Manage and grow the email subscriber database through targeted acquisition efforts.
Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
Develop and implement campaigns to support Wine Club acquisition and retention.
Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.
Create and assist in the development of customer-facing materials including Wine Club brochures, newsletters, tasting room menus, event signage, and other promotional assets (both print and digital).
Develop consumer-facing copy for email, web, Wine Club, tasting room, events, and promotional campaigns while maintaining Michael David Winery brand standards and voice.
Maintain DTC products, promotions, and marketing content within Commerce7.
Manage inventory and fulfillment of POS materials, wine samples, and other marketing assets for a remote sales team of 20+ members.
Coordinate submissions of newly released wines to industry media for reviews.
Register wines for competitions and coordinate participation in sales events.
Manage shipment of wines and promotional materials for marketing and sales initiatives.
Track and reconcile marketing expenses using Ramp.