DTC and Social Commerce Manager

Church & Dwight • Ewing, NJ

7d • Hybrid

About The Position

Church & Dwight is seeking a Direct-to-Consumer (DTC) and Social Commerce Manager to join our team. The DTC and Social Commerce Manager is a commercial leader responsible for building and scaling Touchland’s direct-to-consumer business across owned and social commerce channels. This role owns end-to-end P&L performance, with a specific mandate to transform TikTok Shop into a scalable growth engine while accelerating DTC revenue, customer acquisition, and lifetime value. This leader bridges creator-led commerce, digital experience, and enterprise growth strategy, ensuring TikTok Shop and DTC operate as an integrated demand engine across the broader omni-channel ecosystem.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in digital commerce, social commerce, or eCommerce leadership
• Proven track record of owning and scaling multi-million dollar digital P&Ls
• Deep expertise in TikTok Shop, affiliate marketing, and creator ecosystems
• Strong analytical capabilities with ability to translate data into business decisions
• Experience managing cross-functional teams and complex stakeholder environments
• Hands-on experience with eCommerce platforms, marketplace tools, and performance analytics

Nice To Haves

• Experience scaling TikTok Shop or social commerce from early-stage to meaningful revenue
• Background in beauty, CPG, or consumer brands
• Experience integrating DTC, marketplace, and retail strategies
• Familiarity with Shopify, Amazon, or multi-channel commerce ecosystems
• Existing network within creator or influencer ecosystems

Responsibilities

• Own and grow DTC and TikTok Shop P&L, including revenue, margin, demand creation, and operating expenses
• Deliver against GMV, profitability, and customer growth targets
• Develop forecasting frameworks, inventory planning, and financial models across both channels
• Lead weekly/monthly business reviews with executive stakeholders
• Own the end-to-end TikTok Shop business, including Seller Center operations, product setup, promotions, and performance optimization
• Scale TikTok Shop from a channel into a repeatable, portfolio-level growth engine
• Build and optimize the affiliate and creator ecosystem, including: Creator recruitment, onboarding, and retention; Commission structures, incentives, and performance frameworks; Affiliate GMV, conversion, and ROI optimization
• Lead marketplace operations including product listings, pricing, bundles, inventory, fulfillment coordination, and account health
• Partner directly with TikTok to unlock platform growth programs, beta opportunities, and media support
• Build a high-performing creator flywheel that drives always-on content and scalable demand
• Establish frameworks for creator performance management, content optimization, and relationship development
• Serve as senior point of contact for agencies, talent managers, and key creators
• Drive authentic, conversion-focused content across tutorials, routines, and storytelling
• Define and execute multi-year DTC growth strategy aligned with enterprise and brand priorities
• Lead site merchandising, UX/UI optimization, and conversion improvement across digital properties
• Own digital commercial planning, including product launches, promotional cadence, markdowns, and bundling strategies
• Ensure best-in-class customer experience across the full funnel (browse → checkout → post-purchase)
• Partner with media, marketing, and creative teams to align demand generation strategies with commerce goals
• Drive lower-funnel performance (conversion, AOV, retention) across TikTok Shop and DTC
• Leverage creator content and affiliate outputs to power paid media and growth loops
• Ensure rigorous measurement of campaign performance and attribution
• Own performance measurement across TikTok Shop and DTC, including: GMV, conversion, engagement, CAC, AOV, LTV
• Conduct deep-dive analysis to identify growth levers, optimize campaigns, and scale winning strategies
• Translate insights into actionable recommendations across product, marketing, and merchandising
• Build executive-level reporting and dashboards
• Develop channel-specific assortments optimized for TikTok Shop and DTC conversion
• Lead SKU strategy, bundling, pricing, and promotional optimization
• Align merchandising strategy with creator content, trends, and seasonal opportunities
• Drive innovation across business models (subscriptions, trial flows, exclusive drops)

Benefits

• medical
• dental
• vision
• basic life insurance
• paid vacation and sick time
• Paid Parental Leave
• paid holidays
• floating holidays
• vacation days
• 401k retirement plan (with company match and profit-sharing)
• Discounted Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior