Downstream Marketing Manager

Stryker•Irvine, CA

5d•Hybrid

About The Position

As a Downstream Marketing Manager, you will play a pivotal role in driving the continued growth and strategic alignment of our international business. This position is integral to shaping and executing our long-term global vision. In this role, you will support the development and execution of the international strategic plans, including the establishment of key performance indicators (KPIs) to measure success. You will lead in-depth regional market assessments and customer segmentation analyses to inform global commercialization strategies and guide data-driven decision-making. You will collaborate closely with Regional Marketing teams to ensure international product launch readiness, aligning execution across markets. Additionally, you will partner with regional marketing and sales teams to develop bottoms-up forecasts for new product development initiatives. The role also includes gathering and synthesizing competitive intelligence, contributing to international market modeling, and supporting business development efforts from an ex-U.S. (OUS) perspective. This role requires onsite presence at least 4 days per week, at our Irvine, CA office, to support collaboration, team engagement, and business needs.

Requirements

Bachelor’s degree
Minimum of 8 years of work experience
Excellent presentation and interpersonal communications skills
Experience influencing various levels in the absence of organizational authority

Nice To Haves

MBA
5+ years medical device marketing experience
Experience multiple projects while delivering on established timelines

Responsibilities

Support Stryker’s Peripheral Vascular (PV) International long-term strategic plan and contribute to identifying Global KPIs for long term success
Coordinate international product launch readiness with Global Downstream Marketing and transfer execution to Regional Marketing teams.
Conduct regional market assessments and customer segmentation to identify growth opportunities.
Collaborate with regional marketing and sales to develop bottoms-up forecasts for new product development (NPD) projects.
Partner with internal cross-functional teams (i.e. regulatory, clinical, medical affairs, operations) to ensure alignment on global initiatives.
Work closely with Global Marketing to provide regional insights that influence product development, positioning, and roadmap planning.
Maintains relationships with KOLs, and translates insights into current and future business strategy.
Support pricing, reimbursement, and market access strategies across OUS markets.
Collect competitive intelligence and assist in building international market models.
Engage in strategic planning with Health Economics & Market Access (HEMA) for key regions.
Lead and manage execution of key strategic initiatives across OUS markets, including guideline strategies and portfolio viability assessments.
Drive adoption and commercial success by partnering with sales teams and supporting distributor and direct market strategies.
Ensure product messaging and positioning are adapted to regional needs; coordinate VOC/VOS with regional marketing for upstream insights.
Establish KPIs and reporting mechanisms to track progress against strategic goals and post-launch performance.
Monitor competitive landscape, market trends, and product performance to recommend strategic adjustments.
Identify new market opportunities and support entry strategies for emerging regions.
Contribute to annual marketing planning and strategic growth initiatives.
Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.