Downstream Marketing Manager

AbbottAustin, TX
$129,300 - $258,700Onsite

About The Position

Abbott is seeking a passionate, experienced strategic medical device marketing leader to join our Heart Failure team in Austin, TX. This role is with our US Heart Failure business, specifically Abbott's HeartMate 3 portfolio. Abbott’s technologies offer advanced monitoring support for patients with advanced heart failure, helping to improve survival and quality of life. This US-focused Marketing Manager opportunity requires a dynamic and collaborative individual with strong marketing and leadership acumen to drive tactics for market development and penetration for Abbott’s portfolio. This high-visibility role requires effective communication across Training and Education, Global Marketing, Sales, Customers, and Leadership, with strong clinical and competitive acumen to ensure market needs are accurately reflected.

Requirements

  • Bachelor's degree in business, science/engineering, nursing, or equivalent
  • 10+ years of progressively responsible business experience in a medical device or pharmaceutical company or equivalent
  • 3+ years of demonstrated experience at a managerial (supervisory) level, including prior manager-level leadership experience at a medical technology company preferred
  • Extensive experience including launch of US medical products
  • Strong interpersonal and people management skills
  • Strong analytical and project management skills
  • Must demonstrate ability to effectively prioritize projects that align with corporate priorities
  • Strong leadership skills, including the ability to set goals and provide positive and constructive feedback respectfully to build positive relationships and improve business results
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
  • Multi-tasks, prioritizes, and meets deadlines in a timely manner
  • Strong organizational, planning, and follow-up skills and ability to hold others accountable
  • Ability to work in a highly matrixed and geographically diverse business environment
  • Ability to work effectively within a team in a fast-paced changing environment
  • Ability to maintain regular and predictable attendance
  • Ability to travel up to 35%

Nice To Haves

  • MBA preferred
  • Cardiology experience, especially within the heart failure space
  • Field experience a plus
  • Experience working in a broader enterprise/cross-division business unit model preferred

Responsibilities

  • Leads the establishment of the marketing vision and annual objectives, goals, strategies, and key initiatives for the US marketing organization.
  • Manages a team of high-performing individuals and provides informal and formal coaching in alignment with organizational objectives.
  • Conducts regular performance assessments.
  • Executes global product launch planning, including business objectives, product positioning, and key selling messages.
  • Leads cross-functional teams to develop revenue growth programs, competitive insight, and proactive positioning.
  • Manages monthly, quarterly, and annual budgets.
  • Effectively allocates resources to meet established business goals.
  • Leads planning activities including development and execution of product commercialization strategies and tactics.
  • Builds relationships with key opinion leaders and customers to help develop/drive marketing strategies.
  • Focal point for the Heart Failure team with regard to HeartMate 3 product and market knowledge, planning/execution, and achievement of business objectives.
  • Direct and coordinate Marketing and Market Development activities toward accomplishment of business goals and objectives.
  • Establish Marketing project priorities and allocate resources and workload.
  • Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate products versus the competition in a profitable manner that adds value to the customer.
  • Ensure appropriate training and education is provided to those personnel involved in the use or application of division products.
  • Develop and execute marketing strategies through cross-divisional collaboration, planning, and influence.
  • Analyze results of executed strategies to assure achievement of company sales and profit objectives.
  • Work with internal business partners to develop integrated marketing plans to drive product mix and grow Abbott’s Heart Failure franchise, including clinical research and publications.
  • Train, coach, mentor, and evaluate team members and support group personnel to enhance the probability of successful project completion.
  • Prepare and manage annual department budget.
  • Hire and retain a diverse, highly qualified staff and provide ongoing performance feedback. Set goals aligned to department plans and manage execution through coaching and mentoring.
  • Maintain a safe and professional work environment.
  • Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
  • Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
  • Perform other related duties and responsibilities, on occasion, as assigned.

Benefits

  • Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement
  • The Freedom 2 Save student debt program
  • FreeU education benefit
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