Downstream Marketing Manager

Ki Mobility•Stevens Point, WI

11h•Hybrid

About The Position

The Downstream Marketing Manager will own go-to-market execution and lifestyle programs that drive demand, adoption, revenue, and retention across the Etac North America Mobility product portfolio. This is a hands-on, individual contributor role for a self-starter who writes messaging, builds campaigns, executes programs, and measures ROI. This role will work cross-functionally with Sales, Marketing, and Product Management leadership.

Requirements

Hands-on execution skills with the ability to produce content, build campaigns, and run analytics with minimal reliance on others.
Self-starter with a strong sense of ownership, capable of driving initiatives forward and executing independently.
Cross-functional collaborator: builds trust with Sales and leadership quickly.
Data-driven decision maker: prioritizes work by ROI and moves fast on learnings.
Clear communicator and storyteller, translates technical product features into customer value.
Organized executor: manages multiple launches and campaigns with limited resources.
Comfortable working in a small team and influencing senior stakeholders (Sales leaders, Marketing Director, President).
Familiarity with marketing and sales tools - MAP like HubSpot, enterprise SEO like BrightEdge.
Excellent written and verbal communication and professionalism skills.
Strong project management skills with the ability to prioritize, multi-task, and manage time effectively.
Strong presenter and comfortable leading small teams through campaign development, execution and training.
Possess a continuous improvement mindset with the ability to solve problems and suggest solutions.
Ability to work effectively both independently and within a cross-functional team environment.
Ability to be highly adaptable and responsive to changing business needs.
Ability to observe and identify details.
Ability to effectively communicate and perceive information.
Ability to work extended hours as scheduled, including weekends.
Bachelor’s degree in Marketing, Business Administration, or related degree.
4-7+ years of experience in B2B downstream, product, or growth marketing; medical device experience with CRT domain strongly preferred.
Proven track record of creating buyer-focused messaging and sales enablement that drives measurable pipeline or revenue.
Strong ROI orientation: experience measuring program impact and optimizing for cost-per-lead, conversion, and revenue contribution.

Nice To Haves

Experience working at smaller or high-growth companies where roles are broad and hands-on execution is required.
Background in complex rehab technology (CRT) or adjacent industries with similar buyer profiles.
Basic SQL or analytics tool experience and comfort with A/B testing.

Responsibilities

Build and own downstream marketing plans for assigned products: positioning, messaging, value props, buyer personas, and competitive differentiation.
Create high-quality content and assets: product one-pagers, sales decks, case studies, datasheets, email nurture sequences, website copy, and battlecards.
Plan, launch, and manage demand and conversion programs (digital, email, events/webinars, partner enablement, etc.) end-to-end; directly execute campaigns and continuously optimize performance.
Partner tightly with Sales to develop enablement materials, playbooks, pricing support, positioning strategy, etc.
Measure program performance, attribute downstream influence to revenue, and report ROI: pipeline influenced, conversion rates, CAC, ARR/expansion, retention impact.
Own vendor/agency relationships as needed and manage modest budgets with strong ROI focus.
Gather voice-of-customer and market/competitive insights (win/loss, customer interviews) and translate into prioritization and messaging updates in coordination with the product management team.
Be willing to execute tactical work (copywriting, campaign builds, analytics, coordination) as part of a small marketing team.
Support the development and execution of post-sale lifecycle programs in partnership with Marketing and Product Management, including onboarding messaging, upsell and cross-sell campaigns, and retention and advocacy initiatives.
Collaborate regularly with Sales Leadership, President, and the Marketing Manager to ensure alignment and effective execution of strategies.
Maintain a safe, neat and orderly work environment.
Performs all duties in a manner that follows, demonstrates, and promotes Company’s values.
Report to work as scheduled, on time, and able to work entire work schedule.
Perform additional duties as assigned.