Donor Marketing Specialist

Awana• Remote, US,

13h•$55,000 - $65,000•Remote

About The Position

At Awana, we believe true change happens in the communities when children and youth are transformed by the gospel and engaged in Biblical discipleship in the presence of a caring adult. We believe that kids can come to know, love and serve Jesus, following Him for a lifetime. This is why, for 75+ years, Awana has been working with leaders in local churches in the US and around the world, providing solutions that equip these women and men to make disciples in children and youth. Today, God is using Awana to reach over 11.5 million kids in 140 countries around the world. With over 500,000 equipped leaders in 107,709 clubs/churches, Awana is able to play a vital role in global evangelism and discipleship of children and youth. If you are passionate about being integral to reaching kids with the gospel, join us, and become a part of our global cause. As the Donor Marketing Specialist, you will play an important role in furthering our mission by developing and executing donor marketing campaigns that grow giving, strengthen donor relationships, and support the mission of Awana. In this role, you will manage donor marketing strategies, email and direct mail campaigns, donor communications, and campaign performance. You will focus on building effective donor journeys and use data to improve engagement, retention, and revenue. You will work cross-functionally with various departments to deliver impactful donor experiences and successful campaigns. You’ll thrive in this role if you have a heart for mission work that directly impacts the lives of children and youth around the world, and you are: A donor marketer who enjoys building and executing campaigns that inspire generosity, Someone who likes analyzing email performance, donor behavior, and campaign results, A clear writer who knows how to communicate impact and encourage action, An organized self-starter who takes ownership and follows through to completion. This full-time position is primarily remote with occasional travel required for strategic meetings, typically in St. Charles, IL or Nashville, TN.

Requirements

3-5 years of experience in nonprofit marketing, digital communications, or fundraising required
Strong project management experience required, preferably within Asana
Proven experience executing email and direct mail fundraising campaigns
Strong fundraising writing skills with a focus on conversion
Experience working with donation pages and online giving forms
Comfort being accountable to revenue and performance metrics
Strong organizational skills
Ability to work collaboratively and cross-functionally to keep campaigns moving
Working knowledge of fundraising data and reporting
Must be a born-again Christian. Must have a personal relationship with Jesus Christ as Lord and Savior. Must be in agreement with the Awana Doctrinal Statement. Must be in fellowship with the body of Christ through a local church. Regularly engages in reading the Holy Bible as a guide and standard for living.
Valid State driver’s license required.
Eligibility to work in the United States is required; this position is not eligible for employment visa sponsorship.

Nice To Haves

Bachelor’s degree with a concentration in marketing, public relations, business, or similar from an accredited college or university desired but not required
CRM experience preferred, preferably within Salesforce
General understanding of the Bible and the Christian Church in its various expressions is preferred.
Experience with Awana curriculum, resources, & solutions is a plus!

Responsibilities

Develop and execute donor marketing strategies that drive increased giving, retention, and reactivation.
Build and manage the annual donor marketing calendar, aligning campaigns with fundraising goals.
Identify opportunities to improve donor engagement through personalized, data-driven marketing.
Own the execution of integrated donor marketing campaigns across email, direct mail, and other donor touchpoints from planning through execution and reporting.
Manage campaign timelines and collaborate with internal external partners to deliver successful campaigns.
Work with vendor partners to execute effective projects on time and on budget.
Write and edit donor-focused fundraising copy for emails, letters and donation pages.
Guide and steward donation page content and structure.
Partner with data teams to improve conversion rates and average gift.
Ensure all donor communications are mission-driven, audience-focused, and aligned with our brand.
Take ownership of revenue performance for general donors and monitor campaign effectiveness.
Analyze donor behavior and campaign data to improve engagement, conversion, retention, and revenue.
Conduct A/B testing and continuous optimization to improve campaign performance and donor outcomes.
Uphold and demonstrate the Awana cultural values in all internal and external communications and relationships.
Contribute to special projects, initiatives and evolving ministry needs.
Embrace opportunities for professional development in order to hone your craft and expertise.