DMV Highway Safety Marketing Manager, Position No. 00433
About The Position
The Virginia Department of Motor Vehicles (DMV) is seeking a creative, energetic, and strategic leader to serve as its next Highway Safety Marketing Manager. This role combines communications with public service, aiming to save lives on Virginia roadways. The position involves leading high-visibility statewide safety campaigns, collaborating with an advertising agency on creative concepts, and planning press events, community activations, and public outreach campaigns. The manager will help launch media campaigns focused on issues like seat belt use and speeding prevention, coordinate public events, support press conferences, develop messaging strategies, and partner with various organizations to amplify safety messages. The Virginia Highway Safety Office is dedicated to reducing crashes, injuries, and fatalities through data-driven strategies, public engagement, and partnerships, utilizing creativity, storytelling, research, and outreach to drive behavior change. The DMV, headquartered in Richmond, Virginia, serves millions of licensed drivers and registered vehicles, operating on core values of Trustworthiness, Respect, Accountability, Integrity, and Teamwork (TRAIT).
Requirements
- In-depth knowledge of marketing, communications, and public relations program management.
- Demonstrated ability to plan and manage multiple programs in marketing and public relations.
- Demonstrated ability to communicate effectively orally and in writing.
- Demonstrated ability to establish and maintain effective working relationships.
- Must submit a cover letter with application/resume.
Nice To Haves
- Creative and strategic.
- Passionate about public service.
- Comfortable managing multiple projects and campaigns.
- Excited to think big and try new ideas.
- Skilled in communications, outreach, and relationship building.
- Ready to make a measurable impact on the safety of Virginia communities.
Responsibilities
- Lead high-visibility statewide safety campaigns.
- Collaborate with the Virginia Highway Safety Office’s advertising agency on creative concepts.
- Plan press events, community activations, and public outreach campaigns.
- Help launch statewide media campaigns focused on seat belt use or speeding prevention.
- Coordinate major public events.
- Support press conferences with agency leadership.
- Develop messaging strategies.
- Partner with law enforcement, schools, sports organizations, and nonprofit groups to amplify lifesaving messages.
- Oversee marketing, communications, media relations, and outreach strategies for the Virginia Highway Safety Office.
- Supervise assigned staff.
- Help shape the future of roadway safety in Virginia.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
