District Marketing Manager

Aramark•Dartmouth, NS

5d•Hybrid

About The Position

Aramark Canada is seeking a collaborative and engaging District Marketing Manager (DMM) to support multiple client accounts across the Atlantic region, with Halifax, NS as the primary residence. This role reports to the National Director of Marketing and leads the execution of marketing programs across a defined district. The District Marketing Manager is responsible for driving critical business initiatives, including the activation of corporate marketing and consumer insights programs; the creation and execution of account-level marketing and growth plans; base business growth; new sales and retention; client value creation; and strengthening Aramark’s brand health. This role requires a strong understanding of foodservice marketing and the unique dynamics of on-site dining environments, including consumer behaviour, speed of execution, operational realities, and client expectations. The DMM partners closely with the District Manager (Operations), as well as Marketing & Culinary partners and on-site operations and culinary teams, to ensure marketing programs are strategically sound, operationally executable, and aligned to account priorities. This close partnership is critical to delivering food and beverage-led marketing initiatives that enhance the guest experience, support operational goals, and drive measurable business results across the district, while also building marketing capability and consistency within the region. The DMM plays an integral role in branding, merchandising, vendor-supported national and local promotions, and proprietary limited-time offers, with a focus on increasing customer satisfaction, improving margins, and growing market share across assigned accounts. Travel within the Atlantic region is required. A reliable automobile and a valid driver’s license are required.

Requirements

2+ years of experience in marketing – hospitality/foodservice experience required.
A diploma or degree or equivalent in marketing (i.e. B.A., B. Comm, etc.) with strong interest towards marketing and sustainability matters.
Advanced writing, presentation and communication skills.
Proficient Microsoft Office Suite: Word, Excel and Power Point.
Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
Business analysis – ability to track, analyze, and present results from marketing program implementation.
Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
Dealing with ambiguity – ability to get in, assess the situation, identify key players, set action plan, and deliver.
Results oriented – analytical skills and ability to think strategically about the business are essential.
Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
A reliable automobile and a valid driver’s license are required.

Responsibilities

Visits district accounts weekly / bi-weekly to identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
Tracks related KPIs to measure success for each account within the district – including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.
Creates and implements traditional, digital and social media marketing content and creative assets as required.
Collaborates with the development/regionalization of Culinary, Health & Wellness and Sustainability Programs.
Ensures that all managers and employees are trained to execute those programs in the region.
Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.
Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results.
Defines customer segments and build competitive analysis annually at each account in portfolio.
Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement.
Develops strong working relationship with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource.
Creates and distributes district and/or key account newsletters.
Supports and attends district Client Business Reviews (CBRs).
Assists in implementation of strategic plans for account retention.
Actively participates in client retention presentation as required.
Curates standard marketing material package for business development proposals and personalize as needed.
Supports on site opening plan for new account mobilizations within the district.