District Manager, IA Market

VASA FITNESS • Cedar Rapids, IA

3h • Hybrid

About The Position

At VASA Fitness, we're more than a gym--we're a community built on unity, passion, love, integrity, fun, and trust. We create UPLIFTing experiences for everyone through inclusive, accessible, and on-trend fitness. VASA is a place where lives are changed through authentic connections, growth, and support--for both members and team members. We're looking for a District Manager who wants to be in it--leading from the front, driving performance, and building strong, results-focused teams. This is a unique opportunity to build something from the ground up. As we enter a brand-new market, you’ll open and lead our first club in Cedar Rapids—building the team, driving performance, and setting the standard. As we continue to expand, you’ll develop your AGM into a GM and step into a District Manager role leading multiple clubs. Training will begin in our Illinois market before launch.

Requirements

• 4--6+ years of multi-unit leadership experience (fitness, retail, hospitality, or similar)
• Proven ability to lead leaders and hold teams accountable to performance
• Strong understanding of sales strategy and execution, including membership growth, lead conversion, and upselling services
• Experience driving revenue streams like personal training and boutique/STUDIO-style offerings
• Strong understanding of P&L, labor management, and controlling operating costs
• Experience managing employee performance and turnover across multiple locations
• Ability to prioritize effectively, analyze performance, and make quick, informed decisions
• Strong coaching skills with a willingness to give direct, actionable feedback
• Partner closely with HR, recruiting, and corporate teams to build strong leadership pipelines and support club performance
• Strong operational discipline, including execution of company standards, policies, and loss prevention practices
• High level of ownership, urgency, and accountability
• Willingness to travel frequently (~80%) and spend the majority of time in clubs

Responsibilities

• Lead several clubs--working through General Managers and Team Leads to ensure each location is operating at a high level and delivering a consistent, high-quality member experience.
• Spend most of your time in the clubs--walking floors, reviewing performance with your GMs, and working through real operational and sales challenges as they arise.
• Own performance across your district, including membership growth and retention, revenue streams like STUDIO and personal training, and key operational drivers such as labor management and team turnover.
• Manage district budgets, guiding club-level financial decisions, and ensuring labor and operating costs align with business goals.
• Use data to identify trends, make quick, informed decisions, and keep your clubs on track.
• Set clear expectations, coach consistently, and hold your leaders accountable to both execution and results--building teams that can operate independently at a high level.
• Partner closely with your Regional Director to align on priorities, communicate challenges, and drive improvements across your district.
• Build a strong leadership bench--developing General Managers and Team Leads, identifying future leaders, and creating a culture of ownership, accountability, and high performance across your clubs.
• Consistently deliver strong business results across membership growth, lead conversion, STUDIO upsell, personal training revenue, labor management, employee retention, and overall club profitability.
• Ensure General Managers and Team Leads are strong operators--accountable, developing, and leading teams that reflect VASA's standards and values.
• Stay close to the business--coaching sales conversations, improving execution, and solving problems quickly with your leaders.
• Manage district budgets effectively, with labor and operating costs aligned to performance goals.
• Ensure new clubs and major initiatives are executed smoothly--from staffing and training to launch and ongoing performance.
• Ensure clubs are clean, staffed, and operating at a high standard every day--creating a consistent, welcoming member experience.
• Actively manage performance through clear expectations, coaching, and consistent follow-through.
• Build a strong leadership bench by developing GMs, leading succession planning, and identifying future leaders across your district.
• Ensure company standards, policies, and loss prevention practices are consistently executed across all clubs.

Benefits

• Two complimentary gym memberships--one for you and one to share
• 401(k) options
• Employee Assistance Program--FREE therapy, financial advising, legal advice, and more
• Flexible Vacation Plan
• Paid Holidays
• Paid Parental Leave
• Health, Dental, Vision Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees