District Manager - Maryland/Washington D.C.

Bonterra Organic Estates • Baltimore, MD

1d • Remote

About The Position

Bonterra Organic Estates (formerly Fetzer Vineyards), a Certified B Corporation, is seeking a District Manager to drive sales and execute key initiatives within the Maryland and Washington D.C. markets. This role focuses on both off-premise (general market) and on-premise channels, aiming to strengthen customer relationships and support commercial growth. The position requires effective communication, collaboration, and on-the-ground execution to influence results. The ideal candidate will be based in Maryland (Montgomery or Anne Arundel counties or surrounding suburbs) or the Washington D.C. area. Overnight travel is approximately 10%-15%.

Requirements

• Bachelor’s degree in business/marketing or related field plus a minimum two to five years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience.
• Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade.
• Knowledge and passion for both luxury/premium and commercial wines and excitement for selling a wide spectrum of price points and formats.
• Strong verbal and written communicator with strong public speaking and presentation skills.
• Excellent interpersonal skills with the highest level of integrity.
• Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel.
• Valid Driver’s License and the ability to be insured.
• Overnight travel approximately 10% - 15% of time; weekend and evening work as required.
• Travel throughout region required.

Nice To Haves

• Experience selling imports and/or organic categories, advantageous.
• Circana/Nielsen information experience, a plus.
• Wine education or certification, a plus (WSET or CSW preferred).

Responsibilities

• Accountable for market-level sales activation and driving key brand programs.
• Build strong relationships with top retail accounts and local chains and identify key selling opportunities.
• Develop strong relationships with distributor teams to multiply efforts and gain share of mind.
• Coordinate market work-withs, surveys, and sales blitzes with distributor teams.
• Provide weekly market performance recaps and identify execution gaps to Regional Manager.
• Track program compliance, competitive pricing, and feature execution.
• Accountable for market activation and KPIs within assigned area of responsibility.
• Execute all confirmed chain/brand programs applicable to assigned territory.
• Accountable for Luxury Brand Collection execution, where assigned.
• Grow distribution on brand focus programs.
• Communicate progress on execution priorities with Region Manager and distributor teams.
• Adhere to assigned budget limits within assigned territory.
• Submit all requests for additional spend to Regional Manager for further submission and processing.
• Prioritize distributor relationship management with Key District Managers, Sales Reps, Chain Account Managers, and Division Managers.
• Attend General Sales Meetings (GSM) and training sessions monthly, and when needed.
• Be present in the market 85%-90%.
• Focus on Top 25 retail and Top 10 local/regional on-premise chain accounts in MD.
• Focus on on-premise approximately 60% of time in D.C.; national/regional chain compliance and execution approximately 40%.
• Conduct distributor 'work withs' and perform key account development.
• Provide market health audits to Regional Manager and ensure pricing compliance to VCT-USA standards.

Benefits

• First day Medical, Dental, Vision, Life & Disability
• Tax Savings (401k with company match)
• Short and Long-Term Disability
• Paid vacation, sick leave and company holidays for eligible employees.
• Health Care and Dependent Care Flexible Spending Account benefits available to eligible employees.
• One day/shift off per year as Volunteer Time Off (VTO).
• Employee-focused health, wellness, training and safety-related programs.
• Scholarship opportunities for dependents.
• Transportation-related benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level