District Manager, Northern California - San Francisco/Oakland

Palm Bay InternationalSan Francisco, CA
Remote

About The Position

Palm Bay International is a dynamic, family-owned importer with one of the most comprehensive fine wine and spirits portfolios in the country. This role is responsible for owning relationships, influencing, and selling in the top 100 account universe. Distributor work-withs are weekly, and the role involves being in the market side-by-side with the distributor sales team. Distributor education is a key component, conducted through team meetings, GSMs, and special events to keep the sales team sharp and selling. Weekly, monthly, and tertile business reviews are conducted to keep the team aligned on portfolio development. This position has a direct line to the Regional Manager for sales updates, market conditions, and issue communication.

Requirements

  • 5+ years of distributor or supplier experience; wine and spirits sales experience preferred.
  • A real foundation of wine and spirits knowledge, and the ability to teach it to others.
  • A competitive, charismatic personality – and the comfort to present to large groups.
  • Strong written and verbal communication.
  • Superior organization and time management; able to juggle multiple priorities and hit deadlines.
  • Self-driven, with the independence to thrive in a fast-paced, team-oriented environment.
  • High proficiency with Microsoft Office.
  • Must be based in San Francisco.
  • Regular travel across the state to on- and off-premise accounts.
  • Flexible schedule required, including evenings and weekends for tastings, dinners, and events.
  • Reliable transportation and a safe driving record.
  • Able to lift 35+ lbs.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Build and manage the target account universe across on- and off-premise.
  • Sell directly to key accounts and grow Palm Bay’s footprint one relationship at a time.
  • Develop and execute monthly plans and programs with distributor partners.
  • Train distributor sales teams, work the market alongside them, and turn every rep into a Palm Bay advocate through consistent education and communication.
  • Plan and run supplier market visits, wine dinners, and consumer tastings that create real, visible demand for a 50+ supplier portfolio.
  • Own the annual sales plan for the California defined territory.
  • Track and deliver against KPIs across the 100 Top Accounts, on- and off-premise.
  • Show up for weekly, monthly, and tertile business reviews.
  • Keep your Regional Manager current on sales updates, market conditions, and issues.

Benefits

  • Medical, dental, and vision coverage
  • Life insurance
  • Paid vacation
  • Personal time off
  • 11 paid company holidays
  • 401(k) program
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service