District Digital Performance Specialist

GP Strategies Corporation • Troy, MI

5d • Hybrid

About The Position

Drive Digital Transformation. Empower Dealer Success. Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail.

Requirements

• Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
• Strong consulting and relationship-building skills—you know how to become a trusted advisor.
• Excellent communication and time management skills in a fast-paced environment.
• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Nice To Haves

• Automotive or dealership experience.
• Familiarity with Salesforce and performance consulting processes.

Responsibilities

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
• Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.

Benefits

• You’ll be at the forefront of digital transformation in the automotive industry—helping dealers connect with customers, grow their business, and deliver exceptional experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level