District Digital Performance Specialist

GP Strategies•Troy, MI

8d•Hybrid

About The Position

As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail.

Requirements

Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
Strong consulting and relationship-building skills—you know how to become a trusted advisor.
Excellent communication and time management skills in a fast-paced environment.
Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Nice To Haves

Automotive or dealership experience.
Familiarity with Salesforce and performance consulting processes.

Responsibilities

Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.
Lead execution of divisional go-to-market strategies across key digital areas: Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage and more.