Distribution Marketing Strategist

WoodmenLIfe•Omaha, NE

21d•Hybrid

About The Position

WoodmenLife is looking to hire a Distribution Marketing Strategist to join our team! In this role, you will be responsible for developing and executing agent focused marketing strategies that support sales enablement, brand affinity, and agent engagement across both career and independent distribution channels. This role serves as a strategic marketing partner to sales leadership, translating enterprise brand and product strategy into field ready, go to market campaigns tailored to the unique needs of each distribution channel. The position acts as a critical strategic connector between Marketing, Sales, Product, Brand, Customer Experience, and external agencies and IMO partners to ensure marketing initiatives are aligned, scalable, and measurable. The strategist balances strategic planning with hands on execution, ensuring campaigns are not only well designed but successfully activated in the field.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Insurance or financial industry experience.
10+ years of demonstrated experience in strategic marketing and campaign development.
Experience executing sales enablement strategies in a B2B or distribution driven environment.
Strong understanding of how marketing supports sales performance, agent engagement, and go to market execution.
Experience working cross functionally with sales teams and managing multiple stakeholders.
Excellent collaboration, communication, and project management skills.
Strong project management skills, including vendor/agency management and coordination across internal partners.
Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution.
Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support.
Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies.
Ability to work effectively in a fast-paced, high-performing team; excellent interpersonal and presentation skills.
Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service.
Engages well with others and passionate about providing an exemplary customer experience.

Responsibilities

Develop comprehensive marketing strategies that support sales objectives across career and independent distribution.
Translate enterprise brand, company differentiator, product, and value proposition strategy into targeted, agent facing marketing campaigns and initiatives.
Ensure campaigns are aligned to distribution priorities, sales cycles, and agent needs.
Collaborate with career sales leadership to plan and execute marketing campaigns that increase brand affinity, agent enablement, productivity, and retention.
Partner with sales education to develop marketing approaches that support recruiting, onboarding, training reinforcement, and ongoing career agent motivation.
Collaborate with independent distribution teams and the brand agency to plan and execute go-to-market strategies designed to activate independent agents and IMOs.
Ensure messaging and campaigns are optimized for independent distribution models while maintaining brand consistency and compliance.
Partner with Sales, Product, and Training teams to ensure marketing efforts reinforce field education and sales priorities.
Support campaign rollout, adoption, and usage within the field.
Coordinate with internal teams to integrate distribution initiatives into broader enterprise campaigns and communications.
Define and track relevant metrics to assess the effectiveness of distribution marketing campaigns.
Gather insights from sales leadership, agents, and performance data to refine strategy and improve outcomes.
Contribute to performance reporting that ties marketing activity to business and sales impact.
Meet expectations for attendance and punctuality in accordance with the expectations established by your supervisor and WoodmenLife policy.
Perform other duties as assigned by management.