Director, Visual Merchandising (Americas)

Diptyque•New York, NY

1d•Onsite

About The Position

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander. The Director of Visual Merchandising, Americas will define and lead the visual merchandising strategy across Diptyque Americas, ensuring a cohesive and elevated expression of the Maison across all retail, wholesale, travel retail independent environments, corporate office and ephemeral spaces and events. This role will translate global vision into a clear regional roadmap, driving consistency, innovation, and commercial impact across all client touchpoints. The role is based in our corporate offices in NYC and oversees two direct reports. Leading with a strategic, cross-channel lens, this role will strengthen planning, consistency of brand expression, and executional impact. The Director will collaborate closely with Sales, Retail, Marketing, and Global teams to prioritize high-impact initiatives, support new store openings, and continuously elevate and optimize visual merchandising execution. This leader will balance strategic direction with in-field excellence, elevating visual standards while building strong cross-functional integration across the organization, while managing VM budget tightly.

Requirements

12-15+ years of experience in Visual Merchandising, with significant leadership responsibility in luxury retail
Proven ability to define and execute visual merchandising strategies across multi-channel environments
Strong strategic thinking, with the ability to translate creative vision into structured, actionable plans
Experience managing complex projects, including installations and large-scale rollouts
Strong cross-functional leadership and stakeholder management skills, including global collaboration
Ability to connect visual merchandising initiatives to commercial performance and client experience outcomes
Exceptional communication skills, with the ability to influence at all levels
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
Strong operational and budget discipline (CAPEX and OPEX)
Adherence to T&E budgets, company policies, and travel guidelines, including timely expense reporting
Strong design sensibility, with an appreciation for French culture and a natural affinity for art, nature, and culture
Proficiency in Adobe Creative Suite (Illustrator, InDesign) and Microsoft Office
Ability to actively manage the hands-on physical execution of VM installations and window/vinyl installation up to 35 pounds, including fixture movement, prop placement, merchandising setup, packing/unpacking, and onsite troubleshooting to ensure flawless implementation and adherence to Maison standards
Willingness to travel extensively (up to ~60–70%)

Responsibilities

Define and own the regional visual merchandising strategy across retail and wholesale, ensuring alignment with global vision and local business priorities
Develop a long-term VM roadmap, proactively sequencing initiatives across launches, animations, and key commercial moments
Translate HQ visual merchandising strategy with agility, adapting concepts to store specificities while maintaining the integrity of the Maison’s visual identity
Continuously evolve visual storytelling to re-engage clients, driving visibility and rediscovery of the full catalogue
Develop a VM strategy that balances both animation plans and permanent displays to ensure consistency and longevity of brand expression
Ensure a cohesive expression of the brand across all channels and touchpoints, including the NYC corporate office
Maintain relationships with VM vendors known for their excellence in execution and creativity and negotiate with VM vendors
Oversee execution of visual merchandising across retail and wholesale environments, ensuring consistency with global guidelines
In partnership with CMO and SVP sales, establish clear prioritization of field visits and initiatives based on business performance and strategic importance
Maintain a strong in-field presence to uphold visual excellence, support key launches, and ensure flawless execution
Lead and elevate visual standards across all doors, including new counter installations, outposts, and seasonal updates
Partner closely with the SVP of Sales on execution planning, prioritization, and tracking of VM initiatives
Collaborate with Retail, Wholesale, and Marketing teams to ensure VM strategy supports broader commercial and brand objectives
Partner with Global VM to align on concepts, launches, and guidelines, while advocating for regional needs
Align space and visual storytelling to drive both brand expression and sales performance
Partner closely with Sales on assortment strategy to ensure the right product is placed in the right location, within the right space allocation and planogram, to maximize productivity and client experience
Serve as a key partner to Sales leadership, constructing VM tests and providing insights on how visual merchandising can optimize performance by door
Define and track KPIs to measure the effectiveness of VM initiatives, linking visual execution to commercial outcomes
Analyze performance of key displays, launches, and installations to inform future strategy and optimization
Clearly articulate the business impact of VM decisions, ensuring visibility at leadership level
Identify opportunities to innovate and elevate the client experience through visual storytelling
Push the Local Best Sellers strategy to increase productivity and Fragrance category penetration
Lead, coach, and develop the visual merchandising team, fostering both creative excellence and strategic thinking
Build strong relationships with global partners in Paris HQ, and Americas field teams and retail partners to inspire ownership of visual standards
Deliver training and tools that enable consistent execution and understanding of VM principles across the network
Create a culture of accountability, creativity, and continuous elevation
Oversee all new VM installations and visual rollouts, ensuring seamless coordination with Global and local stakeholders
Develop, align with leadership, manage and optimize budget (CAPEX/OPEX) and timelines
Ensure high standards of execution from concept through installation