Director, Visual Branding & Packaging Commercialization

Reynolds Consumer Products • Lake Forest, IL

14d

About The Position

Shape the brands people know. Lead the teams that bring them to life. At Reynolds Consumer Products, our brands are part of everyday life. Behind every package on the shelf is a combination of creativity, innovation, technical expertise, and operational excellence. We're looking for a Director, Visual Branding and Packaging Commercialization who can bring all of those elements together. This is an opportunity for a strategic, creative, and commercially minded leader to influence how our brands show up in the marketplace — from the first design concept to the finished package in a consumer's hands. If you're energized by building high-performing teams, elevating brand experiences, solving complex challenges, and turning creative vision into commercial reality, please read on!

Requirements

• A bachelor's degree in Graphic Design, Visual Communications, Marketing, Business, or a related field.
• 12+ years of progressive experience in visual branding and print production within consumer products or manufacturing.
• At least 6 years of senior-level people leadership experience, including leading managers.
• Deep expertise in packaging design, artwork development, prepress, print production, and color management.
• Experience leading complex, cross-functional initiatives across a large organization.
• The ability to balance creative excellence with technical requirements, commercial priorities, and operational realities.
• Strong business judgment, strategic thinking, and the ability to influence across functions.
• A passion for developing people, challenging conventional thinking, and continuously improving how work gets done.

Nice To Haves

• Advanced degree

Responsibilities

• Shape and champion visual branding strategies across brands, categories, and channels.
• Ensure packaging, displays, and other consumer-facing materials create compelling, consistent brand experiences.
• Establish visual standards that balance creativity, brand integrity, and commercial execution.
• Anticipate consumer trends and emerging capabilities that can strengthen our brands.
• Lead packaging commercialization from design development through artwork, prepress, and print production.
• Ensure packaging graphics, displays, shelf-ready packaging, and printed materials are technically accurate, production-ready, and visually consistent.
• Champion excellence in color management, print quality, and execution across materials and suppliers.
• Solve complex design-to-production challenges through collaboration, technical expertise, and structured problem-solving.
• Identify opportunities to improve speed, quality, cost, and efficiency across creative and commercialization workflows.
• Partner with Procurement to establish print supplier standards, evaluate capabilities, and drive continuous improvement.
• Advance sustainable packaging solutions while balancing brand impact, operational feasibility, and value engineering.
• Explore emerging technologies, automation, and new ways of working that elevate creative operations.
• Lead, coach, and develop leaders across Creative Design and Creative Operations.
• Create an environment where creativity, accountability, curiosity, and continuous improvement thrive.
• Build organizational capability, strengthen succession pipelines, and empower teams to deliver their best work.
• Foster collaboration across functions, bringing diverse perspectives together to solve challenges and achieve results.

Benefits

• Bonus Eligibility Role is eligible for 25% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Director