Director / Vice President of Marketing

Stayntouch

About The Position

Stayntouch is seeking a strategic, hands-on Director / VP of Marketing to lead and scale our global marketing function. This is a high-impact leadership role for a builder who can set the vision, drive strategy, and personally execute across the full marketing lifecycle, from brand positioning and demand generation to events, partnerships, customer engagement, and marketing operations. This role requires a modern marketing leader who thrives in a fast-paced, resourceful environment and can balance big-picture strategy with day-to-day execution. You’ll own the marketing engine, strengthen Stayntouch’s market position, accelerate pipeline growth, and help hoteliers understand and adopt our solutions.

Requirements

8–10+ years of progressive B2B marketing experience, including senior leadership roles
Proven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environments
Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations
Demonstrated track record of driving measurable pipeline growth and revenue acceleration
Expertise in: HubSpot
Expertise in: Salesforce
Expertise in: Marketing automation platforms
Expertise in: AI marketing tools
Expertise in: SEO and website growth
Expertise in: ABM and lead generation
Expertise in: Event management and logistics
Expertise in: PR and communications
Expertise in: Brand strategy
Strong budgeting, KPI development, analytics, and ROI management experience
Exceptional communication, leadership, and project management skills
Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environment

Responsibilities

Develop and execute a comprehensive global marketing strategy aligned with company growth goals
Own brand awareness, demand generation, customer engagement, and pipeline acceleration
Build, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendors
Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals
Manage marketing budgets, KPIs, performance metrics, and ROI optimization
Build and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels
Own pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contribution
Build and manage a revised MQL to SQL strategy and process
Optimize website growth strategy, SEO, conversion paths, and digital presence
Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered tools
Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns
Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis
Leverage events and partnerships as core drivers of pipeline growth, customer engagement, and market expansion
Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence
Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership
Manage PR agency relationships and corporate communications initiatives
Ensure consistent messaging across all channels and customer touchpoints
Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems
Partner with RevOps to ensure strong system alignment, scalability, and data integrity
Use data-driven insights to improve campaign effectiveness and operational efficiency
Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows
Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation