Director, Verizon Loyalty Activation

Verizon • Basking Ridge, NJ

6d • $139,500 - $243,000 • Hybrid

About The Position

As the Director of Loyalty Activation, you will spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring seamless alignment with corporate business objectives and brand positioning. This leadership role drives cross-functional collaboration across key stakeholder organizations to execute high-impact, multi-channel loyalty initiatives while optimizing critical performance indicators like revenue growth, churn mitigation, and customer lifetime value. You will be responsible for building strategic frameworks, managing high-value external partnerships, overseeing marketing budgets, and mentoring a high-performing team to achieve long-term program success.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience working on and leading loyalty programs
• Experience working with creative/design teams, traditional & digital media, digital/cx platforms, marketing research, research strategy, or consumer research methodologies.

Nice To Haves

• Performance marketing & growth experience.
• Google AI Certifications
• Experience leading a team
• Digital experience of trends and key business drivers.
• Strong communication and presentation skills.
• Experience presenting findings and insights to a targeted audience (up to the executive level).
• Agency or consultant experience.

Responsibilities

• Spearhead the end-to-end product marketing strategy for Verizon Loyalty, ensuring alignment with overarching business objectives and brand positioning.
• Drive cross-functional collaboration with internal stakeholders, including the CMO and VBM organizations, to execute multi-channel loyalty initiatives across email, web, and paid media.
• Develop and implement strategic frameworks leveraging loyalty assets to optimize key performance indicators, including revenue acceleration, churn mitigation, and the enhancement of customer lifetime value (LTV).
• Mentor and develop a high-performing team of individual contributors, fostering professional growth and ensuring the delivery of high-impact marketing results.
• Manage partner relationships to develop and deploy co-marketing assets that effectively support and amplify third-party program integrations.
• Partner with external stakeholders to design and execute joint marketing strategies that extend program reach and deepen customer engagement.
• Establish robust measurement frameworks to evaluate marketing efficacy and maintain rigorous oversight of marketing budget operationalization and ROI.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance
• premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• up to 15 days of vacation per year

What This Job Offers

• Job Type: Full-time
• Career Level: Director