Director, Venue Marketing, South Region

Cosm•The Colony, TX

About The Position

Cosm’s marketing team is building a global brand and a direct marketing strategy that represents the best in class for this category that we have created. The team is responsible for developing marketing strategies, materials, and narratives in service of all Cosm companies and their respective audiences. We are seeking a Director of Marketing to lead a comprehensive marketing strategy for Cosm’s venues in the South Region, starting with locations in Dallas and Atlanta. Reporting to the Head of Venue Marketing, this leader will oversee the marketing teams across both regions, including Marketing Managers and other key roles, while creating and driving strategic marketing efforts designed to meet and exceed ticket sales, increase brand awareness, and build a sustainable funnel of consumer demand. The Director of Marketing will oversee event advertising budgets, campaign performance, and promotional execution while partnering cross-functionally with venue operations, programming, partnerships, Digital Marketing, and other corporate marketing teams to maximize attendance, engagement, and revenue growth across the South Region’s venues in Dallas and Atlanta.

Requirements

Bachelor’s degree in Marketing or related field
10+ years of progressive Marketing experience, including a minimum of 5 years of experience directly managing a team
Minimum of 7+ years of experience in event marketing within an entertainment, sports, or public assembly facility setting
Minimum of 5+ years’ experience working with artist marketing representatives
Deep understanding of the Dallas/Fort Worth and Atlanta markets
Strong organizational skills and attention to detail
Experience partnering with a Comms team or managing local media relationships
Ability to work daytime, evening, and weekend hours, based on the needs of daily business operations
Ability to work in a fast-paced and high-pressure team setting
Ability to troubleshoot and solve problems independently
Excellent communication skills, both verbal and written

Responsibilities

Lead South Region venue marketing strategy and team across Dallas and Atlanta locations, including media planning and promotional strategy aligned with corporate marketing standards
Define and execute the go-to-market strategies for both Dallas and Atlanta venues, including the development of key local partnerships in each market
Collaborate with advertising partners and internal digital media teams to secure market-specific media aligned with overall strategy
Partner with local operations teams at both venues to manage the success of events across the South Region.
Act as the primary point of contact for Communications needs across the South Region’s Dallas and Atlanta venues, in line with goals outlined by the Cosm Communications team
Establish and streamline workflows with Creative Services, Communications, and Operations to ensure effective event promotion across owned channels
Identify and activate strategic marketing partnerships to increase venue visibility and audience reach
Build and maintain relationships with municipalities, community organizations, local youth sports, schools, and other civic organizations which may be appropriate across the South Region’s Dallas/Fort Worth and Atlanta metropolitan areas
Partner with the regional sales teams at both venues to generate leads for events, group bookings, and school partnerships
Deliver marketing performance recaps and insights, using data to optimize future campaigns
Build the marketing database with local influencers, repeat customers, and known affinity groups
Manage quarterly budgets and track annual performance against growth targets
Develop and execute community engagement programs (e.g., local nights, neighborhood partnerships, cultural events) to drive repeat visitation
Establish partnerships with local schools and universities to position Cosm as a community hub
Create opportunities for local creators, artists, and small businesses to participate in venue programming and events
Collaborate with local influencers and community leaders to build authentic, grassroots awareness
Implement feedback loops (surveys, local advisory groups, event feedback) to ensure programming resonates with the surrounding community