Associate Director, Marketing East Region

Santen

1d

About The Position

Santen is a specialized company with a proud 130-year heritage focused exclusively on eye health. As a Japan-originated, global company with our footprint in over 60 countries and regions, our mission is to provide essential and significant value to patients and society through our products and services created from our expertise in ophthalmology and from the patient’s perspective.

What you will do:

Strategic & Operational Marketing:
Develop and implement regional marketing strategies and brand plans aligned with global/EMEA direction.
Lead the development and execution of product strategies, including lifecycle management and new product launches.
Ensure effective localization and execution of promotional campaigns across markets.
Drive market analysis, insights generation, and performance tracking to optimize business decisions.
Oversee preparation of reports, forecasts, and marketing analytics.

Stakeholder & External Engagement:
Build and maintain strong relationships with Key Opinion Leaders (KOLs) and external stakeholders.
Represent Santen at industry events, symposia, and conferences.
Ensure high-quality scientific and promotional engagement with healthcare professionals.

Leadership & People Management:
Lead, coach and develop a regional marketing team.
Ensure clarity of roles, objectives, and performance expectations across the team.
Drive talent development, succession planning, and capability building.
Conduct regular coaching, feedback, and performance management activities.
Foster a collaborative, accountable, and high-performance culture across markets.

Cross-functional & Regional Coordination:
Collaborate closely with Sales, Medical, Market Access, and other functions to ensure integrated execution.
Ensure alignment across countries within the East Region and sharing of best practices.
Drive consistency in branding, messaging, and compliance standards.

Compliance & Governance:
Ensure all marketing activities comply with internal policies, local regulations, and industry codes.
Ensure timely reporting of safety information in line with pharmacovigilance requirements.

Requirements

• 8–10+ years of experience in pharmaceutical marketing, including Rx (prescription) product marketing on a regional or multi-country scope.
• Proven leadership experience managing and developing teams.
• Strong track record in product launches and brand management.
• Fluent in English and local language
• Strong strategic marketing and brand management expertise.

Nice To Haves

• Experience in ophthalmology
• Experience working in Central/Eastern Europe markets

Responsibilities

• Develop and implement regional marketing strategies and brand plans aligned with global/EMEA direction.
• Lead the development and execution of product strategies, including lifecycle management and new product launches.
• Ensure effective localization and execution of promotional campaigns across markets.
• Drive market analysis, insights generation, and performance tracking to optimize business decisions.
• Oversee preparation of reports, forecasts, and marketing analytics.
• Build and maintain strong relationships with Key Opinion Leaders (KOLs) and external stakeholders.
• Represent Santen at industry events, symposia, and conferences.
• Ensure high-quality scientific and promotional engagement with healthcare professionals.
• Lead, coach and develop a regional marketing team.
• Ensure clarity of roles, objectives, and performance expectations across the team.
• Drive talent development, succession planning, and capability building.
• Conduct regular coaching, feedback, and performance management activities.
• Foster a collaborative, accountable, and high-performance culture across markets.
• Collaborate closely with Sales, Medical, Market Access, and other functions to ensure integrated execution.
• Ensure alignment across countries within the East Region and sharing of best practices.
• Drive consistency in branding, messaging, and compliance standards.
• Ensure all marketing activities comply with internal policies, local regulations, and industry codes.
• Ensure timely reporting of safety information in line with pharmacovigilance requirements.

Benefits

• Competitive Salary: A market‑aligned base salary starting from Kč 1979315 – Kč 2721558 depending on experience and location.
• Grow your career at Santen
• flexible ways of working
• highly inclusive work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed