Director - VD Expansion Business Development & Operations

Samsung Electronics•Plano, TX

38d•Onsite

About The Position

The Visual Display eCommerce Expansion Business + Marketing Strategy & Operations Excellence Director will lead strategic initiatives to drive growth in the CE business, focusing on carrier, SMB, social commerce, marketplace commerce, and new partnership initiatives. This role will oversee key projects for 2026, manage external partnerships, develop go-to-market strategies for new product launches, and ensure operational excellence in site operations and marketing execution. The eCommerce Visual Display Team Values & Principles include being detail-oriented, results-driven, innovative and experimentative, and incorporating AX transformation in day-to-day activities. The team aims to create the best customer experience online by setting Global and Local Best Practices. The future vision is to transition from a 'destination-based mindset' to a 'distribution-based mindset' by 2030, positioning the eCommerce platform as a Centralized eCommerce Hub. This hub will serve as the master logic and technical engine, powered by a Unified API, inventory, and data infrastructure to support six key commercial pillars: Owned DTC, 3P Marketplace Ecosystem, Social Commerce, AI & LLM Commerce, Partner & Mobile Carrier Commerce & SMB Ecosystem Infrastructure.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
12+ years of experience in business development, operations, or a related field.
Proven experience in managing external partnerships and go-to-market strategies.
Strong analytical skills with the ability to evaluate consumer experience journeys and inventory planning.
Experience in executing sports marketing programs and new product launches.

Nice To Haves

Master's degree in Business, Marketing, or a related field.
Experience in eCommerce and digital marketing.
Familiarity with industry-leading companies illustrated above.
Strong leadership skills with a track record of managing cross-functional teams.

Responsibilities

Build new business frontier for the eCommerce business to new channels to change from a ‘Destination’ mindset à ‘Distribution’ Mindset (Shop from anywhere eCommerce Model)
Own key strategic projects for 2026-2027, including carrier, SMB, social commerce, marketplace commerce, and new partnership initiatives.
Manage big external partnership deals with carrier partnerships (VZW, T-Mobile, ATT), social platforms (Meta, TikTok), payment partners (Meta, AMEX, PayPal, Affirm), and marketplace (Walmart, BBY, AMZ) partners.
Develop and execute go-to-market strategies for new product launches & new distribution channels (LLM/AI based channels, SMB channels, Streaming-Shopping channels)
Evaluate customer experience journeys (CEJ) and inventory planning for projects.
Execute sports marketing programs and content awareness strategies (e.g., CFB Championship Programs, Watch Learn Earn) and new external marketing partnership that drive revenue.