Director, Value Communications

Genetix Biotherapeutics•Somerville, MA

20h•Hybrid

About The Position

The Director, Value Communications is a results-driven individual responsible for shaping and executing Access Marketing strategy. This critical role ensures products are optimally positioned for coverage, reimbursement, and adoption across Payers as well as supports Qualified Treatment Center Access Marketing tools. Success in this role requires a deep understanding of the complex US healthcare landscape, including Commercial, Medicare and Medicaid as well as inpatient reimbursement pathways. This position will collaborate closely with teams across Market Access, Medical, and Marketing, as well as other cross-functional partners, to deliver integrated and impactful Access Marketing strategies, communications and training for the Field Payer Team.

Requirements

8+ years of experience in Payer/Access Marketing, Market Access Strategy, Field Market Access/HEOR Training and/or Value Communications within the pharmaceutical, biotech, or consulting industry.
Bachelor’s degree required (preferred fields: Business, Marketing, Communications).
Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease or Cell and Gene Therapy space.
Demonstrated history of successful collaboration with cross-functional teams.
Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams.
Previous experience supporting Specialty Distribution and Specialty Pharmacy products.
Experience with MLR/PRC and Veeva.
Experience developing and managing promotional budgets and overseeing third-party vendors.
Knowledge of market and competitive environment.
Strong sense of urgency, accountability, and patient-centric focus.
Excellent verbal and written communication with high emotional intelligence and active listening.
Strong quantitative and qualitative analytical, investigative, and critical thinking skills with ability to translate insights into action.
Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands.
Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams.
Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority.
Creative problem-solving abilities, strategic vision, and the ability to explore innovative approaches in an evolving landscape.
Ability to quickly forge strong partnerships with both internal and external partners.
Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals.
Ability to work independently and manage a high volume of complex, ongoing responsibilities
Proficiency in Microsoft Excel, Word, PowerPoint, and data entry systems.
Ability to work effectively in a fast-paced, evolving environment with competing priorities.
Ability to travel up to 40%.

Nice To Haves

Relevant advanced degree a plus.
Previous experience supporting Specialty Distribution and Specialty Pharmacy products.
Experience with MLR/PRC and Veeva.

Responsibilities

Develop and execute the US Payer, Access & Reimbursement marketing strategy for the Genetix gene therapy products through identification and analysis of key market dynamics, development of critical tactical initiatives, and long-term needs.
Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and the Medical Value Liaison that address the unique clinical benefit and economic impact of Genetix therapies and effectively position Genetix products within the gene therapy marketplace.
Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape.
Collaborate with cross functional partners (i.e. Field Payer Team) to gain organizational alignment and seamless execution of key payer, QTC, and reimbursement strategies.
Oversee strategic partners to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Genetix compliance and regulatory policies.
Lead the review and approval process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards.
Support the training and pull-through field-facing promotional materials with relevant field teams.
In partnership with market access leadership, support training for Field Payer team including new hires, continuing education, and national meetings.
Manage Value Communications budget