Director, US Promotion Inbrija/Ampyra

Merz Group•Raleigh, NC

4d•Hybrid

About The Position

Merz Therapeutics is a private, family-owned company seeking a dynamic and detail-oriented Director, US Promotion - Inbrija & Ampyra. This role serves as the Brand Lead for Inbrija and Ampyra in the US market, responsible for developing and executing integrated US brand marketing strategies to drive growth, enhance customer engagement, and meet the needs of Healthcare providers (HCPs), Patients, and Payers. The Brand Lead will utilize customer, market, and competitive insights to design, deliver, measure, and improve brand objectives. This position involves close collaboration with the US Head of Digital for coordinated omnichannel engagement strategies and making investment decisions to maximize marketing ROI. The role champions innovation, optimizes product life-cycles, and manages brand performance and budget. The successful candidate must be a strong collaborator, influencer, and insight-driven leader, building alignment across various internal teams including US Marketing, Global, Medical, Market Access, Sales, Regulatory, Compliance, Analytics, and Digital to support a unified brand vision. They will ensure promotional compliance in coordination with the promotional review committee and represent North America on the Global Product Team. This role reports to the Vice President of U.S. Marketing and currently manages one direct report, with potential for team expansion.

Requirements

Bachelor’s degree in science or business required.
Minimum of 8 years of experience in specialty pharmaceutical, biotechnology industry or life sciences, or other complex disease state, with at least 6 of these years in product marketing, and 2 years experience in a Brand Leadership capacity (preferred)
Minimum of 3 years of direct neurology experience, with Movement Disorders preferred.
Strong project management skills required; ability to support and prioritize responsibilities required.
Experience with Promotional Review Committee (PRC) required.
Demonstrated ability to work cross-functionally with other departments as necessary to achieve business goals required.
Influence and negotiating skills, specifically with business partners or management required.
Ability to work in a dynamic, fast paced, team-oriented environment required.
Excellent organizational, interpersonal, and communication skills required.
Ability to travel up to 25% of the time required.
Solid experience in HCP promotion, with at least some exposure to Patient Marketing required.
Proven leadership, both with direct reports and in a matrix environment required.

Nice To Haves

MBA strongly preferred.
Experience in payer marketing in specialty pharmaceuticals preferred.

Responsibilities

Leads and delivers annual brand plans and strategies for the assigned neurosciences brands stemming from global plans co-created with the global brand team.
Leads and delivers execution of approved strategies, designs brand experiences, and creates aligned campaigns and tactics targeting healthcare professionals, Patients and/or Payers.
Conceives and executes market research to inform marketing insights, measurement, and impact.
Creates compelling marketing campaigns aligned with global and US strategy. Ensures sound content strategy plans are in place that reflect sophisticated omnichannel orchestration. Works collaboratively with PRC (promotional review committee) for the approval of all materials.
Builds effective working & cross-functional relationships with key internal customers (e.g., sales, medical, legal, regulatory, market access, compliance, Global). Has strong influence skills, able to communicate complex marketing strategies and execution in simplified terms.
Develops and supports execution of promotional speakers’ bureaus and peer-to-peer educational programs directed at HCPs and Patients; Develops and maintains strong external relationships with Key Opinion Leaders (KOLs).
Leads partnerships with all external vendors to ensure timely completion of marketing projects within budget and aligned to brand guidelines and strategic/tactical brief.
Defines lead and lag measures and goals for performance and campaign impact. Proactively optimizes and enhances budget, messaging, and tactics based on insight and ongoing measurement plan.
Assumes budget accountability for the full brands’ budgets and proactively monitors costs against such budget, optimizing allocations as needed.
Develops and delivers presentations to commercial management and other internal groups. Ultimately responsible for the Brands strategy at the Commercial Execution Committee, led by the North American President.
Guides, develops, and coaches their direct report(s). Ensures clear performance and development plans are in place and holds team accountable. Embeds marketing discipline and champions Merz culture within team.
Other duties as assigned.