Associate Director, HCP Personal Promotion

Intellia Therapeutics, Inc.•Cambridge, MA

1d•$500,000

About The Position

The Associate Director, HCP Personal Promotion will develop and drive the strategy, planning and execution of healthcare provider (HCP) personal promotion activities in support of the successful commercialization of Intellia's gene editing therapy for HAE. This is a critical role within the Commercial organization, responsible for building and executing a best-in-class personal promotion model across field channels in preparation for the anticipated launch of the first ever in-vivo gene editing therapy.

Requirements

Demonstrated strong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies
Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority
Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers
Ability to analyze data and identify insights to create compelling messages
Experience managing complex projects through the Promotional Review Committee process to approval
A proven track record of accountability and delivering results
Ability to work in a fast-paced, dynamic environment
Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)
Bachelor’s degree required
5+ years of broad biopharmaceutical industry experience, with at least 2 years of dedicated experience within US marketing
Strong track record in developing HCP speaker programs / peer-to-peer strategies
Experience in competitive rare/specialty markets is required
Prior US launch experience is required

Nice To Haves

MBA preferred

Responsibilities

Lead the development and implementation of a tactical marketing plan to create a differentiated brand experience, with a focus on personal promotion, that drives HCP engagement and rapid product uptake
Oversee the development of all HCP personal promotion materials, ensuring consistency and alignment with brand identity and brand messaging.
Ensure that all materials are reviewed and approved by CMLR
Define and develop HCP Peer-to-Peer strategy and execution, lead development of program content and speaker training
Lead development of Commercial HCP Congress strategy including sponsorship and booth strategy, partner closely with Marketing Operations on congress execution.
Collaborate with Field Training in development of sales training plan to deliver on brand objectives and successfully train on field resources, deliver and support training as needed
Partner with the Digital Marketing Lead on digital efforts to engage and educate HCPs with an emphasis on defining and optimizing rep-led communications (e.g. rep-triggered email)
Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners
Manage external agency partners, ensuring timely and budget-conscious execution of marketing initiatives
Perform other duties as assigned