Director, US Oncology Lung Cancer Marketing

Regeneron Pharmaceuticals • Sleepy Hollow, WY

4d • Onsite

About The Position

The Director, US Oncology HCP Lung Cancer Marketing, is a member of the Oncology Business Unit with accountability for working closely with the Senior Director to develop commercial HCP promotion strategy and tactical plans for Non-Small Cell Lung Cancer (NSCLC) within the US. Also responsible for collaborating with the International team for Global commercialization and promotion. This position will report directly to the Senior Director, US HCP Lung Cancer Marketing. The Director will work collaboratively across the Franchise Team, International teams, internal cross-functional colleagues, while effectively managing external agency partners to ensure alignment and to drive optimal integration and execution of personal and non-personal initiatives. In this role, a typical day might include the following: Lead HCP marketing for the NSCLC indications in the US. This includes defining US market opportunities, analyzing the competitive landscape, identifying key site of care and key account segmentation and needs, developing customer-focused and differentiated product and indication positioning, and customizing messages to key target audiences. Works in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical Education strategic plans. Engage with physician experts and attend key congresses to support Scientific Marketing team efforts and assess important disease and treatment data. Work closely with the Insights and Data Analytics team to design and implement promotional strategies, while tracking brand performance, share of voice, market dynamics and competitive actions & response. Provide business assumptions input to forecasting. Oversee and collaborate with Digital/Media Strategy team for optimization and implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, and creation and deployment of educational resources towards brand objectives and developing indicators/metrics for high-impact engagements with HCP key target audiences. Develop and coordinate NSCLC HCP Marketing inputs and key sections of brand plan, identify and prioritize business opportunities. Responsible for the development of the Field Plan of Action and training plan, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/collaborators. Maintain strong collaborative relationships with cross-functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access etc.) Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines. Manages and develops a direct report to ensure their continued development and growth. Works cross functionally to create, manage and track budget to ensure operating within the approved budget and phasing.

Requirements

• You are effective collaborator and communicator both written and verbal
• You can navigate regularly in ambiguity
• You excel in a fast paced environment
• Bachelors degree is required
• 12+ years of pharmaceutical marketing focused on Oncology.
• Along with leading and developing long range brand plans, budgets and forecasts for commercial teams in the pharmaceutical/biotech industry.
• Travel 30% of the time
• To be in the office in Sleepy Hollow, NY 4 days a week.

Responsibilities

• Lead HCP marketing for the NSCLC indications in the US.
• Works in close collaboration with Clinical, Medical Affairs and Field Medical to ensure alignment with Medical Education strategic plans.
• Engage with physician experts and attend key congresses to support Scientific Marketing team efforts and assess important disease and treatment data.
• Work closely with the Insights and Data Analytics team to design and implement promotional strategies, while tracking brand performance, share of voice, market dynamics and competitive actions & response.
• Provide business assumptions input to forecasting.
• Oversee and collaborate with Digital/Media Strategy team for optimization and implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, and creation and deployment of educational resources towards brand objectives and developing indicators/metrics for high-impact engagements with HCP key target audiences.
• Develop and coordinate NSCLC HCP Marketing inputs and key sections of brand plan, identify and prioritize business opportunities.
• Responsible for the development of the Field Plan of Action and training plan, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/collaborators.
• Maintain strong collaborative relationships with cross-functional areas and internal strategic partners (i.e., Field Sales, Training, Promotional Review Committee, Medical Affairs, Regulatory, Clinical, Legal, Compliance, Market Access etc.)
• Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines.
• Manages and develops a direct report to ensure their continued development and growth.
• Works cross functionally to create, manage and track budget to ensure operating within the approved budget and phasing.

Benefits

• health and wellness programs (including medical, dental, vision, life, and disability insurance)
• fitness centers
• 401(k) company match
• family support benefits
• equity awards
• annual bonuses
• paid time off
• paid leaves (e.g., military and parental leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees