Director, US Marketing, Pain Management

Pfizer • Lake Forest, CA

1d • Hybrid

About The Position

Why Patients Need You The Hospital Portfolio Director will be responsible for developing and executing US go-to-market strategies and tactical plans for Pfizer’s $200 million Pain Management generic injectables portfolio of products. They will be responsible for driving revenue/margin growth for the business and will be instrumental in the development of pricing strategies, the long-range plan, the annual operating plan, as well as the monthly latest estimates for the business. A key focus of this role will be to work directly with sales and internal leadership to develop key programs and initiatives to grow the business. What You Will Achieve This leader must have excellent communication skills as they will interface collaboratively with sales, marketing/communications, manufacturing, legal, pipeline development, regulatory, commercial contracting, national accounts, finance, and operations. How You Will Achieve It P&L responsibility; accountable for net sales, gross margin and direct marketing expenses; lead development, presentation to Senior Leadership, and execution of the operating plan, including accountability for portfolio performance. Engage leadership regarding strategic issues, project plans, options, and recommendations to deliver against revenue and IBT. Single point of accountability for the portfolio for Customer Facing Colleagues (Field Sales and Account Management) and cross functional partners, including providing strategic direction, revenue growth opportunities, supply management, marketing asset development, and portfolio management decisions, including margin improvement and discontinuations. Lead proactive Field Sales, other cross functional partners, and strategic partners to ensure collaboration and shared responsibility in go to market activities that drive business performance; sustain customer and field sales engagement – with motivation, focus and clarity. Proactively identify relevant molecule, customer, and competitive insights and ensure they are appropriately integrated into molecule plans; prioritize execution of molecule strategies to drive the maximum value. Accountable for developing strategies and tactics for contracting, pricing, and supply management to optimize molecule performance and execute through thoughtful collaboration across Field Sales and Account Management teams (including GPO, Trade, alternate Site/non-hospital and integrated delivery network/IDN). Work in close collaboration with the Triad (PGS, Analytics, and Portfolio) to share insights, develop molecule revenue forecasts, track performance and key drivers. In supply constrained situations, develops the product allocation strategy and/or emergency request process, with fairness and equity as pillars. Mindful of supply guarantee programs, contractual obligations, customer relationships. Communicates strategy to Field Sales and Account Management, and provides timely updates at weekly Sales forums and/or ad hoc. Works with MarCom to develop and issue customer communications, as needed. Speaks directly with customers (GPOs, hospitals, etc) as needed to support Field Sales and Account Management. Accountable to ensure allocations are removed internally and with Trade partners once supply improves. Works with Customer Engagement & New Business Planning for new business opportunities relevant to portfolio. Responsible for interfacing with External Supply and Contract Manufacturing Partners to discuss market trends, volume requirements, transfer costs adjustments, contract terms. Assist in evaluation of business development opportunities that are a strategic fit to grow the portfolio as needed. Closely aligns with Finance, Supply Chain, manufacturing sites on budgets, latest estimates, changes in forecasts and customer demand. Interacts regularly with Sales and Account Management, Medical, MarCom, Legal, Regulatory and multiple external partners to ensure flawless execution of core strategies and tactics.

Requirements

• Must-Have Bachelor’s degree in business, science or related field with 8+ years of experience.
• Marketing, sales, contracting, finance, and/or relevant experience.
• Market Access experience, contracting with GPOs and IDNs, working with Trade (wholesalers and distributors).
• Financial acumen, which may include Pricing analysis and determination particularly with GPOs, Forecasting and/or Operating plan/latest estimate experience.
• US experience.

Nice To Haves

• MBA/MS with 7+ years of experience or PhD or JD with 5+ years of experience.
• Experience with pharmaceutical products in hospital, alternate site, and/or IDN or acute care center environment.
• Business case development and product/portfolio valuation experience.
• P&L responsibility.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• P&L responsibility; accountable for net sales, gross margin and direct marketing expenses; lead development, presentation to Senior Leadership, and execution of the operating plan, including accountability for portfolio performance.
• Engage leadership regarding strategic issues, project plans, options, and recommendations to deliver against revenue and IBT.
• Single point of accountability for the portfolio for Customer Facing Colleagues (Field Sales and Account Management) and cross functional partners, including providing strategic direction, revenue growth opportunities, supply management, marketing asset development, and portfolio management decisions, including margin improvement and discontinuations.
• Lead proactive Field Sales, other cross functional partners, and strategic partners to ensure collaboration and shared responsibility in go to market activities that drive business performance; sustain customer and field sales engagement – with motivation, focus and clarity.
• Proactively identify relevant molecule, customer, and competitive insights and ensure they are appropriately integrated into molecule plans; prioritize execution of molecule strategies to drive the maximum value.
• Accountable for developing strategies and tactics for contracting, pricing, and supply management to optimize molecule performance and execute through thoughtful collaboration across Field Sales and Account Management teams (including GPO, Trade, alternate Site/non-hospital and integrated delivery network/IDN).
• Work in close collaboration with the Triad (PGS, Analytics, and Portfolio) to share insights, develop molecule revenue forecasts, track performance and key drivers.
• In supply constrained situations, develops the product allocation strategy and/or emergency request process, with fairness and equity as pillars. Mindful of supply guarantee programs, contractual obligations, customer relationships. Communicates strategy to Field Sales and Account Management, and provides timely updates at weekly Sales forums and/or ad hoc. Works with MarCom to develop and issue customer communications, as needed. Speaks directly with customers (GPOs, hospitals, etc) as needed to support Field Sales and Account Management. Accountable to ensure allocations are removed internally and with Trade partners once supply improves.
• Works with Customer Engagement & New Business Planning for new business opportunities relevant to portfolio.
• Responsible for interfacing with External Supply and Contract Manufacturing Partners to discuss market trends, volume requirements, transfer costs adjustments, contract terms.
• Assist in evaluation of business development opportunities that are a strategic fit to grow the portfolio as needed.
• Closely aligns with Finance, Supply Chain, manufacturing sites on budgets, latest estimates, changes in forecasts and customer demand.
• Interacts regularly with Sales and Account Management, Medical, MarCom, Legal, Regulatory and multiple external partners to ensure flawless execution of core strategies and tactics.

Benefits

• this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees