Director, UI/UX Designer

The Coca-Cola Company•Atlanta, GA

About The Position

The Director, UI/UX Designer leads the design of intuitive, user-centered, and visually compelling experiences for Coca-Cola’s next generation of digital products. Reporting to the Senior Director, Product Design, within the Digital Product & Engineering organization, this role oversees design across a portfolio of prioritized digital enterprise products to drive adoption, productivity, and business value. Working with Product Managers, Product Owners, Engineers, and business stakeholders, the Director translates complex business and technical requirements into effective user experiences. The role champions user-centered design, uses research and analytics to guide decisions, and helps ensure products are consistent, accessible, scalable, and aligned with Coca-Cola’s design principles and digital transformation goals. It combines design craft, strategic thinking, and collaborative leadership, with an emphasis on understanding user needs and influencing product direction through evidence-based design. The position is based in Atlanta, United States, with 0%–25% travel required. Relocation is not provided. The role has an annual incentive reference value of 30%. The stated pay range is $0–$0 USD; actual base pay may vary by geography, job-related knowledge, skills, and experience. A range of medical, financial, and/or other benefits is offered depending on the position. The company will not sponsor employment-based nonimmigrant visas for this position; applicants must already be authorized to work full-time in the United States without requiring Coca-Cola sponsorship.

Requirements

Bachelor’s degree in Design, Human-Computer Interaction, Human Factors, Psychology, Graphic Design, Digital Design, Computer Science, or a related field.
At least 8 years of experience in user experience design, product design, interaction design, or related disciplines.
Proven experience designing complex digital products, enterprise applications, platforms, or data-rich experiences.
A strong portfolio demonstrating end-to-end design thinking, user-centered problem solving, and measurable business impact.
Expertise in user experience design, interaction design, information architecture, visual design, and usability principles.
Experience conducting and applying user research, usability testing, user interviews, and behavioral insights to product design decisions.
Proficiency with modern design and prototyping tools such as Figma and related design collaboration platforms.
Strong understanding of accessibility standards, inclusive design principles, and responsive design practices.
Experience working in agile product development environments and collaborating closely with Product Management and Engineering teams.
Demonstrated ability to design experiences for data-intensive, analytics-driven, or AI-enabled products.
Strong communication, storytelling, and stakeholder management skills, including the ability to influence decisions through design rationale and evidence.
Experience contributing to design systems, component libraries, and scalable design frameworks.
Strong analytical mindset and ability to use qualitative and quantitative insights to improve user experiences.
Digital and AI fluency, including understanding how artificial intelligence can enhance user experiences while maintaining transparency and trust.
Experience working effectively in matrixed global organizations and collaborating with diverse stakeholder groups.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

Master’s degree in Design, Human-Computer Interaction, Human Factors, Psychology, Graphic Design, Digital Design, Computer Science, or a related field.

Responsibilities

Lead end-to-end design of digital experiences across enterprise products, from discovery through delivery and continuous improvement.
Partner with Product Managers, Product Owners, and Engineering teams within Global Digital Network to translate business objectives and user needs into product experiences.
Create user journeys, workflows, information architectures, wireframes, prototypes, and high-fidelity designs.
Champion user-centered design methodologies and embed user insights throughout the product development lifecycle.
Conduct and synthesize user research, usability testing, customer feedback, and behavioral analytics to inform design decisions.
Design trusted, accessible interactions that simplify complex workflows, data-rich environments, and AI-enabled capabilities.
Contribute to the evolution and adoption of Coca-Cola’s design system, visual standards, interaction patterns, and accessibility guidelines.
Ensure consistency across products while balancing business needs, user expectations, and technical feasibility.
Collaborate with engineering teams to ensure design intent is implemented and maintained throughout development.
Facilitate design workshops, discovery sessions, reviews, and critiques to improve product quality and stakeholder alignment.
Advocate for accessibility, inclusivity, and usability best practices across digital experiences.
Use data, experimentation, and performance metrics to optimize user experiences and product adoption.
Mentor and coach designers to elevate design capabilities, quality standards, and user-centered thinking.
Partner with Product Design leadership to scale design practices, improve ways of working, and strengthen design maturity.
Stay current on design trends, technologies, artificial intelligence capabilities, and best practices to drive innovation and continuous improvement.