Director, U.S. Marketing, Atherosclerosis

MSD•North Wales, PA

1d•$190,800 - $300,300•Hybrid

About The Position

The Director, U.S. Marketing, HCC Strategy, Atherosclerosis is accountable for comprehensive HCC strategy, including the holistic HCC experience and activation plan, end-to-end Direct to Patient (DtP) strategy, and health equity initiatives. This highly visible U.S. Pharma marketing role requires consumer marketing expertise, product ownership, launch leadership, external marketplace understanding, and the ability to lead across a complex matrix. The position is part of the HCC Customer Agile team and reports to the Executive Director, U.S. Commercial Leader, Atherosclerosis. It is based in the Upper Gwynedd, Pennsylvania office with a hybrid work arrangement. The role leads the Atherosclerosis DtP strategy and related launch readiness, roadmap, prioritization, performance management, and cross-functional execution. It develops patient-centered experiences spanning education, access, affordability, fulfillment, and ongoing engagement, and establishes governance and performance routines to optimize business and patient experience outcomes. The Director works across a broad range of internal functions and external partners, translating strategic priorities into agile outcomes and deliverables. A bachelor’s degree or equivalent is required; an MBA or equivalent advanced degree is preferred. The role offers a base salary range of $190,800 to $300,300 for the primary location, with eligibility for an annual bonus and long-term incentive, if applicable. The position is regular, hybrid, requires 10% travel, and does not offer relocation.

Requirements

Bachelor’s degree or equivalent (BA/BS).
Significant experience in consumer marketing, patient access, digital health, product ownership, or platform-based solutions.
Strong business acumen and analytical skills.
Demonstrated ability to own strategy, roadmap, launch execution, budget, forecasting, performance management, and cross-functional delivery for complex initiatives.
Strong understanding of U.S. healthcare access, affordability, pharmacy fulfillment, patient support, digital engagement, and regulatory/compliance considerations.
Experience translating brand strategy into operational capabilities and measurable execution plans.
Strong external orientation and ability to assess emerging consumer engagement, DtP, digital health, telehealth, and pharmacy marketplace trends.
Ability to lead in a matrixed environment and influence senior stakeholders without direct authority.
Strong strategic thinking, financial acumen, decision quality, communication skills, and comfort operating in ambiguity.
Accountability, adaptability, backlog management, business acumen, business decisions, decision making, digital marketing, influencing without authority, marketing budget management, market research, omnichannel marketing, people leadership, pharmaceutical sales marketing, product launches, product management, stakeholder management, strategic planning, strategy development, and teamwork.

Nice To Haves

MBA or equivalent advanced degree.
Experience building or scaling Direct-to-Patient, patient support, digital access, e-commerce, platform, or consumer-facing healthcare capabilities.
Experience with vendor/partner management, capability build, operational readiness, and performance optimization.
Familiarity with patient journey analytics, digital funnel performance, experimentation, CRM, consent/data capture, and omnichannel engagement.
Experience shaping enterprise capabilities through a lead brand deployment model.
Experience working in agile ways of working, including backlog prioritization, sprint planning, outcome definition, and iterative delivery.
Pharmaceutical experience.

Responsibilities

Develop comprehensive HCC strategy, experience, and activation plans.
Build an integrated, patient-centered experience supporting education, access, affordability, fulfillment, and ongoing engagement.
Establish governance, decision forums, KPI reviews, and performance routines to support continuous optimization and accountability for business and patient experience outcomes.
Bring an external marketplace perspective on pharmaceutical direct-to-patient models, digital health, consumer engagement, telehealth, pharmacy fulfillment, patient support, and emerging access models.
Own the end-to-end Direct to Patient strategy for Atherosclerosis, ensuring it supports launch objectives, patient access needs, and the broader marketing strategy.
Serve as the brand leader for DtP, including roadmap development, prioritization, decision-making, launch readiness, performance management, and cross-functional execution.
Lead integrated DtP launch readiness, including milestone tracking, risk identification, issue resolution, dependency management, and escalation of key decisions.
Lead collaboration across marketing, access, payer marketing, customer experience, digital, analytics, legal, compliance, privacy, medical, supply chain, training, and external partners.
Operate effectively in an agile model by translating strategic priorities into outcomes, backlog priorities, sprint goals, and cross-functional deliverables.
Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team.