(USA) Director, Trends- Forecasting & Color
About The Position
The Director, Trend & Color, Fashion leads Walmart’s trend strategy, combining predictive data, AI, and industry expertise to anticipate customer demand and translate insights into actionable product direction. The role owns end-to-end fashion trend forecasting across categories and helps shift the organization from reactive trend identification to predictive intelligence. The Director influences product strategy, assortment decisions, and seasonal storytelling to help Walmart deliver relevant trends at the right time. The role also fosters continuous improvement, manages resources, and develops talent to support business objectives and high standards. The Trend team uses predictive AI, data, and human expertise to identify emerging trends, assess when and where they matter to Walmart customers, and translate insights into product and storytelling across the enterprise. The team collaborates with Merchandising, Design, Product Development, Editorial, Marketing, Site, and Technology to connect trend intelligence to execution and measurable business results. The position owns trend vision and seasonal color direction across Women’s, Men’s, Kids, Baby, Footwear, and Accessories. It synthesizes retail, runway, social, search, cultural, and customer signals; partners with teams to shape commercially relevant assortments; establishes frameworks for trend adoption and performance measurement; and works with Technology to advance AI-powered forecasting. It serves as a fashion authority across the enterprise while leading and developing trend talent.
Requirements
- Bachelor’s degree in Business, Graphic Design, or a related field and 5 years of experience in textile design, print design, graphic design, or a related area; alternatively, 7 years of experience in one of those areas.
- Expertise in AI-enabled trend forecasting, predictive analytics, and emerging technology, with the ability to partner effectively with technical teams.
- Ability to translate complex data and cultural signals into compelling creative and business direction.
- Visual intelligence across color, silhouette, print, pattern, material, styling, and product, balancing creative vision with commercial judgment.
- Ability to influence senior leaders and align Merchandising, Design, Creative, Marketing, and Digital teams around customer and business priorities.
- Experience leading cross-functional teams, mentoring talent, and fostering development.
- Strong leadership, communication, storytelling, and project management skills, with a focus on innovation, cost control, and timelines.
- Proficiency in Adobe Creative Suite.
Nice To Haves
- Merchandising experience.
- Photo editing experience.
- Product development experience.
- Master’s degree.
- Master’s degree in Graphic Design.
Responsibilities
- Own trend vision and seasonal color direction across Women’s, Men’s, Kids, Baby, Footwear, and Accessories.
- Synthesize retail, runway, social, search, cultural, and customer signals into actionable business direction.
- Partner with Merchandising, Design, and Editorial to translate trend intelligence into commercially relevant assortments.
- Build frameworks that drive consistent trend adoption and measure product performance to improve forecasting accuracy.
- Serve as a trusted fashion authority, influencing senior leaders and cross-functional partners across the enterprise.
- Lead and develop trend talent, balancing fashion instinct with data-driven decision making.
- Partner with Technology to advance AI-powered forecasting of trend acceleration, adoption, and demand.
- Manage resources, foster continuous improvement, and support talent development to achieve business objectives and maintain high standards.
Benefits
- Competitive pay and performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase plan.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO usable for vacation, sick leave, holidays, or other purposes.
- Live Better U education benefit program, with tuition, books, and fees paid for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
