Motor City Cruise Director, Ticket Sales and Service

Detroit Pistons•Detroit, MI

About The Position

The Motor City Cruise is the NBA G League affiliate of the Detroit Pistons, focused on elite player development and delivering an accessible, high-energy fan experience. The organization serves as both a development platform for business and basketball operations and a revenue-driving property, with strong emphasis on community engagement, innovation, and fan growth. The Director of Ticket Sales is responsible for leading all ticket revenue strategies and execution for Motor City Cruise, with a primary focus on group sales, season ticket membership growth, and individual game sales performance. Closely aligning with the President of Business Operations’ vision and expectations, this role oversees sales strategy, inventory management, and team leadership, while working cross-functionally to maximize revenue, attendance, and fan engagement.

Requirements

Proven track record of growing and retaining a season ticket member base, including leading acquisition and renewal campaigns
Strong experience driving group ticket sales revenue as a core business line
Demonstrated ability to lead individual game sales strategy, including promotions and theme night development
Experience developing and executing mini-plan ticket products in partnership with marketing
Capability to work under tight deadlines and pivot strategies as needed due to uncontrollable circumstances including but not limited to game conflicts, adverse weather conditions
Expertise in ticket inventory management and revenue optimization
Proven ability in recruitment, supervision, and development of sales teams
Experience working across multiple internal verticals to drive integrated revenue outcomes
Strong analytical, strategic, and performance-driven mindset
5+ years of ticket sales experience, with leadership experience preferred
Bachelor’s Degree or equivalent experience

Responsibilities

Lead and execute group ticket sales strategy as a primary revenue driver, including outbound efforts, community engagement, and large-scale initiatives
Drive season ticket membership growth, including full oversight of acquisition and renewal campaigns, retention strategy, and member experience
Develop and execute individual game ticket strategies, including promotions, theme nights, and demand-driving initiatives
Partner with Marketing to develop and execute mini-plan packages, including product creation, pricing, and go-to-market strategy
Oversee ticket inventory management, including pricing strategy, holds, scaling, and yield optimization across all ticket products
Build and execute annual sales campaign strategies, including call campaigns, new product development, and performance benchmarks
Develop and integrate ticketing opportunities into corporate partnerships and key business relationships
Lead cross-functional collaboration with Marketing, Partnerships, Game Operations, Community Relations, Analytics, and Arena Operations to align revenue-driving initiatives
Oversee execution of group-driven programs including school programs, fundraising, youth basketball, and community initiatives
Manage development of ticket sales collateral and campaigns across digital, in-arena, and outbound channels
Recruit, hire, train, supervise, and develop high-performing ticket sales sales staff, including coaching, mentorship, and performance management
Establish and manage sales processes, pipelines, reporting, and accountability structures
Oversee budgeting, commission structures, and sales forecasting in partnership with senior leadership
Prepare and present weekly sales performance reports, and lead regular sales meetings to track progress against revenue goals
Meet and exceed annual ticket revenue and attendance goals
Other duties as assigned as per President, Business Operations expectations