Director, Technology Strategy

dentsu • Detroit, CO

2d • Remote

About The Position

The Technology Strategy Director works remotely from the continental United States and reports to the Senior Director/VP, Technology Strategy. The role partners with senior leaders, analysts, managers, subject matter experts, clients, and vendors to develop consulting deliverables that inform planning, decisions, and technical implementations. The director masters the organization’s frameworks and applies an advanced understanding of how marketing technology components work together to support client goals and customer experiences across industries.

The role leads client consulting engagements, delivery efforts, discovery meetings, and the development of recommendations and presentations. It also manages and coaches consulting analysts, contributes technology expertise to business development, and oversees internal projects to improve the team’s offerings and capabilities. Travel for clients may be required up to 25%.

Requirements

• 10 or more years of experience consulting within technology or marketing, or 10 or more years of experience operating marketing technology in a specific field at a digital agency.
• Senior knowledge of Customer Relationship Marketing (CRM) technical concepts and customer experience technology, including loyalty, service, commerce, content, analytics, and cloud technologies.
• Expert knowledge in one or more focused capabilities involving relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service, or business intelligence systems.
• Experience managing people and leading a diverse team.
• Expert proficiency in Excel, PowerPoint, Lucidchart, Miro, and Vizio.
• Bachelor’s degree from an accredited college or university.
• Ability to travel for clients up to 25%.

Nice To Haves

• Deep understanding of how technology ecosystems work and are implemented for marketing and business teams, including platforms such as email service platforms, CDPs, digital asset managers, data lakes, or identity resolution technology.
• Understanding of major requirements for successful technology implementation, the problems the technology is designed to resolve, and vendors’ distinct solutions in the marketplace.
• Success leading client consulting work and providing client presentations and deliverables.
• Demonstrated experience testing, expanding, and correcting personal knowledge of a topic to improve existing skills.
• Natural interest in understanding client systems and challenges to provide insightful, nuanced recommendations specific to the client.

Responsibilities

• Provide expertise, vendor knowledge, and industry best practices across digital technology areas, including identity resolution, data management and architecture, analytics, measurement and reporting, artificial intelligence and modeling, audience management, testing and optimization, content management and delivery, channel personalization, demand generation, and AdTech.
• Connect technology capability goals to client needs and develop compelling explanations of their value.
• Build client relationships and manage expectations by facilitating and driving meetings and discussions.
• Lead daily delivery efforts with engagement team members, developing materials using PowerPoint, Excel, and Lucidchart.
• Lead discovery meetings with clients, partners, vendors, and subject matter experts; take notes, gather documentation, and identify follow-ups.
• Develop an industry-leading perspective and expertise in an important area of the customer experience technology stack.
• Provide opinions and recommendations for marketing-related technology use cases.
• Lead consulting engagements by developing the narrative and recommendations for using information and technology across channels and media.
• Manage consulting analysts by guiding work product development, coaching storytelling skills, and educating them on technology capabilities.
• Use existing frameworks and gather relevant assets and materials.
• Oversee internal projects to improve team offerings and capabilities, including bringing potential consulting engagements to leadership for consideration.
• Develop materials that illustrate how customer experience technology components work together to support evolved customer experiences.
• Support business development across industries as a technology strategy subject matter expert and identify opportunities with existing clients.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director