Director, Technology Strategy

dentsu•Detroit, MI

1d•$113,000 - $158,000•Remote

About The Position

The Director, Technology Strategy works across industries with subject matter experts and senior client and internal stakeholders to create consulting deliverables that inform planning, decisions, and technical implementations. The role requires mastering the company’s frameworks and developing an advanced understanding of how marketing technology components work together to support client visions and customer experiences. The director leads consulting engagements and daily delivery, develops recommendations and compelling narratives about the value of technology capabilities, facilitates client discussions, and manages consulting analysts. The role also contributes to team offerings and capabilities, develops educational materials about customer experience technology, and supports business development as a technology strategy subject matter expert. The position is remote for candidates based in the continental United States, with travel for clients of up to 25%.

Requirements

At least 10 years of experience consulting within technology or marketing, or at least 10 years working in a digital agency operating marketing technology in a specific field.
Senior knowledge of Customer Relationship Marketing (CRM) technical concepts and customer experience technology, including loyalty, service, commerce, content, analytics, and cloud technologies.
Expert knowledge in one or more focused capabilities involving relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service, or business intelligence systems.
Experience managing people and leading a diverse team.
Expert proficiency in Excel, PowerPoint, Lucidchart, Miro, and Vizio.
Bachelor’s degree from an accredited college or university.
Ability to travel for clients up to 25%.

Nice To Haves

Deep understanding of how technology ecosystems work and are implemented for marketing and business teams, including platforms such as Email Service Platforms, CDPs, Digital Asset Managers, Data Lakes, or identity resolution technology.
Knowledge of major requirements for successful technology implementation, the problems the technology is designed to resolve, and how vendors offer different solutions in the marketplace.
Success leading consulting work for clients and providing client presentations and deliverables.
Demonstrated experience testing, expanding, and correcting personal knowledge of a topic to improve existing skills.
A natural desire to understand client systems and challenges well enough to provide insightful, nuanced, client-specific recommendations.

Responsibilities

Provide expertise, vendor knowledge, and industry best practices across digital technology components, including identity resolution, data management and architecture, analytics, measurement and reporting, artificial intelligence and modeling, audience management, testing and optimization, content management and delivery, channel personalization, demand generation, and AdTech.
Connect technology capability goals to client needs and build compelling stories that explain their value.
Build relationships and manage client expectations by facilitating and driving client meetings and discussions.
Lead daily delivery efforts with engagement team members, completing materials in PowerPoint, Excel, and Lucidchart.
Lead discovery meetings with clients, partners, vendors, and subject matter experts; take notes, gather documentation, and identify follow-ups.
Bring an industry-leading perspective on an important area of the customer experience technology stack and develop expertise in that area.
Provide opinions and recommendations for marketing-related technology use cases.
Lead consulting engagements by developing the storytelling and recommendations for using information and technology to guide programs across channels and media.
Manage consulting analysts, guide work product development, coach storytelling skills, and educate the team on technology capabilities.
Leverage existing frameworks and gather relevant assets and materials.
Oversee internal projects to improve team offerings and capabilities, including bringing potential consulting engagements to leadership for consideration.
Develop materials that illustrate and educate teams on how customer experience technology components work together to support evolved customer experiences.
Support business development across industries as a technology strategy subject matter expert and identify opportunities within existing clients.